Job Title: Growth Marketing Executive (WebEngage Mandatory)

Location: Greater Noida, Uttar Pradesh (Work from Office)

Job Type: Full-time

Experience: 1 – 3 Years

About the Role

We are a fast-growing consumer fintech platform enabling users to pay school, college, and tuition fees through credit cards with flexible EMI options. We are looking for a proactive, creative, and data-driven Growth Marketing Executive to drive user activation, engagement, transaction conversions, and retention through CRM campaigns and lifecycle growth initiatives.

Key Responsibilities

- WebEngage Management: Independently manage campaigns, audience segmentation, automation, and multi-channel communication using WebEngage.
- User Journey Building: Design and execute end-to-end automated journeys covering onboarding, first transactions, repeat transactions, payment drop-offs, and dormant user reactivation.
- Funnel Optimisation: Build and analyse conversion funnels, identify user drop-offs, and implement strategies to improve transaction conversions.
- Multi-Channel Campaign Execution: Plan and run targeted campaigns across Push Notifications, WhatsApp, RCS, SMS, Email, and In-App channels.
- Creative Strategy & Copywriting: Ideate campaign concepts, promotional strategies, engaging communication copy, and compelling CTAs.
- Analytics & Reporting: Track CTR, conversion rates, retention, campaign ROI, transaction performance, and revenue contribution.
- Growth Experiments: Execute A/B tests, experiment with communication strategies, and continuously optimise campaign performance.
- Cross-Functional Collaboration: Coordinate with the Product team for event tracking, user attributes, and CRM integrations.





Mandatory Requirements

- Experience: Minimum 1 year of relevant professional experience in Growth Marketing, CRM Marketing, or Lifecycle Marketing.
- Tool Proficiency: Hands-on working experience with WebEngage is strictly mandatory (including campaign creation, user segmentation, and Journey Designer).
- Domain Knowledge: Strong understanding of user journeys, conversion funnels, and lifecycle marketing.
- Analytical Skills: Proficiency in MS Excel / Google Sheets with the ability to interpret funnel and campaign metrics.
- Channel & Copy Skills: Proven experience in multi-channel marketing execution alongside strong creative copywriting and communication skills.

Who Should Apply

- Proactive, self-driven individuals who take end-to-end ownership without constant hand-holding.
- Problem-solvers who bring fresh campaign ideas rather than waiting for instructions.
- Detail-oriented executors comfortable multitasking in a fast-paced startup environment.

Important Note: Please do not apply if you do not have prior hands-on work experience with WebEngage. This is a mandatory requirement, not a preferred skill. Applications without practical WebEngage experience will not be considered.

Pay: ₹368,000.00 - ₹600,000.00 per year

Application Question(s):

- How many years of hands-on work experience do you have specifically using WebEngage (Journey Designer, Segmentation, Campaigns)?
- Which channels have you actively managed campaigns on via WebEngage? (e.g., WhatsApp, App Push, RCS, Email, SMS)
- Are you comfortable working full time from our office in Greater Noida sector 132- 5 days working ?

Work Location: In person

📌 Growth Marketing Executive (Noida)
🏢 Big Tree Resource Management. Pvt.Ltd
📍 Noida