Role Overview

We are looking for a sharp, refined, and research-oriented Content Writer with 3–5 years of experience to create high-quality content for Goa luxury projects such as Luxury Resorts, along with Bangalore residential projects.

The role requires a writer who can go beyond generic real estate content and create premium, persuasive, emotionally rich, and conversion-focused communication for HNI, NRI, investor, second-home, and lifestyle buyer audiences.

The candidate should be able to write across formats including website content, landing pages, brochures, ad copies, social media captions, emailers, WhatsApp scripts, blogs, video scripts, sales decks, project narratives, investor notes, and sales enablement content.

Real estate experience is strongly preferred. The candidate should understand real estate terminology, project positioning, buyer psychology, location storytelling, investment communication, and luxury lifestyle language.

Key Responsibilities1. Luxury Project Content Writing

- Write premium content for Luxury Resorts Goa.
- Develop project narratives around luxury, privacy, nature, wellness, second-home living, resort lifestyle, legacy ownership, exclusivity, and managed ownership.
- Create high-end copy for brochures, websites, landing pages, investor notes, sales decks, and digital campaigns.
- Maintain a refined tone suitable for HNIs, NRIs, entrepreneurs, CXOs, and luxury second-home buyers.
- Translate project facts into compelling lifestyle-led storytelling.

2. Residential Real Estate Content

- Write content for Bangalore residential projects including apartments, villas, plotted developments, and premium housing.
- Create project descriptions, location advantages, developer profiles, amenity narratives, comparison content, and investment-focused copies.
- Develop content for different buyer types: end users, investors, NRIs, first-home buyers, second-home buyers, and upgrade buyers.
- Support sales teams with short, clear, and persuasive project summaries.

3. Website & Landing Page Content

- Write high-converting landing page content for buyer segments such as:
- Luxury second homes in Goa
- Near MOPA investment homes
- Managed Goa residences
- Farmhouse estates in Goa
- Resort-style ownership
- NRI-friendly real estate investments
- Premium residential projects in Bangalore
- Write headlines, sub-headlines, CTAs, benefit blocks, FAQs, location content, and form-conversion copy.
- Ensure landing pages communicate trust, aspiration, urgency, and clarity.

4. Sales & Marketing Collateral

- Create content for:
- Brochures
- Pitch decks
- Sales presentations
- WhatsApp brochures
- Email campaigns
- Investor notes
- Channel partner kits
- Project comparison sheets
- Sales scripts
- Event invites
- Luxury showcase material
- Work closely with sales teams to understand objections and convert them into useful sales-support content.

5. Social Media & Digital Campaign Content

- Write ad copies, captions, hooks, reels scripts, short video scripts, carousel content, and campaign lines.
- Create content themes around:
- Goa second-home lifestyle
- MOPA growth story
- NRI property ownership
- Wellness-led living
- Nature-rich luxury
- Managed second homes
- Lock-and-leave lifestyle
- Bangalore residential investment opportunities
- Support paid marketing campaigns with multiple variations of headlines and ad copy.

6. SEO & Blog Writing





- Write SEO-friendly blogs and long-form articles related to:
- Goa real estate
- Luxury second homes
- Farmhouse living
- Resort residences
- Bangalore residential markets
- NRI real estate investment
- Real estate investment trends
- Location guides
- Conduct keyword research and competitor content analysis.
- Write meta titles, meta descriptions, FAQs, and structured content for website visibility.

7. Location & Market Storytelling

- Research and write about project locations, connectivity, infrastructure, lifestyle ecosystem, growth corridors, and buyer relevance.
- Build compelling narratives around:
- North Goa
- MOPA Airport belt
- Goa lifestyle
- Bangalore growth corridors
- Premium residential neighbourhoods
- Convert location research into simple, premium, sales-friendly content.

8. HNI / NRI Communication Content

- Create content specifically for HNI and NRI audiences.
- Write communication that addresses:
- Remote ownership
- Property management
- Legal clarity
- Rental potential
- Lifestyle usage
- Long-term appreciation
- Family legacy
- Asset diversification
- Support sales teams with premium WhatsApp messages, follow-up templates, email drafts, and call-support content.

9. Brand Voice & Quality Control

- Maintain a consistent brand voice across Luxury Resorts, and SeedWill project communications.
- Ensure content feels premium, credible, warm, and differentiated.
- Avoid generic real estate phrases and overly exaggerated claims.
- Ensure all project communication is factual, approved, and aligned with legal/RERA guidelines.
- Proofread and edit content for grammar, tone, clarity, and accuracy.

Additional Responsibilities

- Build and maintain a content bank for sales, marketing, and channel partner teams.
- Create reusable templates for WhatsApp, emailers, event invites, site visit follow-ups, and project introductions.
- Support founder-led communication, investor notes, and premium brand narratives.
- Work with designers to ensure content and visual language are aligned.
- Repurpose long-form content into social media snippets, reels scripts, and WhatsApp messages.
- Review competitor websites, brochures, and ads to identify positioning gaps.
- Prepare monthly content calendars for Goa luxury projects and Bangalore residential projects.
- Coordinate with sales teams to capture real buyer objections and convert them into content themes.
- Support event marketing for private showcases, HNI meets, channel partner events, and project launches.

Required Candidate Profile

The ideal candidate should have:

- 3–5 years of content writing experience.
- Prior experience in real estate, luxury real estate, architecture, interiors, hospitality, wealth, investment, or lifestyle content preferred.
- Strong command over English with refined writing style.
- Ability to write both premium brand copy and conversion-focused sales copy.
- Understanding of real estate terminology such as RERA, pre-RERA, EOI, plot size, built-up area, carpet area, payment plan, possession, appreciation,



rental yield, managed ownership, and second homes.
- Ability to write for HNI, NRI, investor, and lifestyle buyer audiences.
- Robust research skills.
- Ability to simplify complex real estate information into elegant, persuasive content.
- Good understanding of SEO, social media writing, and digital ad copy.
- Ability to coordinate with marketing, sales, design, and leadership teams.
- Strong proofreading and editing discipline.

Preferred Skills

- Real estate project content writing
- Luxury brand storytelling
- Website and landing page copywriting
- Brochure and sales deck writing
- Social media and reels script writing
- SEO blog writing
- Email and WhatsApp copywriting
- Campaign ideation
- Location research
- HNI/NRI communication
- Proofreading and editing
- AI-assisted writing tools
- Content calendar planning

Tools Knowledge Preferred

- Google Docs / Microsoft Word
- Google Sheets / Excel
- Canva
- WordPress / Webflow basics
- ChatGPT / AI writing tools
- Grammarly
- SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Google Keyword Planner
- Social media platforms: Instagram, LinkedIn, Facebook, YouTube
- Project management tools such as Notion, Trello, Asana, or ClickUp

Key Performance Indicators

KPI

Target / Measurement

Content quality

Premium, accurate, brand-aligned output

Turnaround time

Timely delivery of blogs, ads, scripts, and sales content

Campaign support

Number of usable ad copies, scripts, and creative ideas delivered

Website/landing content

Conversion-focused pages delivered on time

Sales support content

WhatsApp templates, emailers, FAQs, and pitch notes created

SEO performance

Blogs and pages optimised for search

Brand consistency

Unified tone across Amaara and SeedWill communications

Research depth

Accuracy of location, project, and market content

Content repurposing

Long-form content converted into short-form assets

Error-free output

Minimal grammar, factual, or formatting errors

First 30-Day Expectations

Within the first 30 days, the candidate should:

- Understand Luxury Resorts and Bangalore residential project positioning.
- Study existing brochures, websites, pitch decks, and sales communication.
- Create a content style guide for luxury Goa projects.
- Prepare 20–30 social media/ad copy variations.
- Write 2–3 landing page drafts.
- Create WhatsApp and email follow-up templates for HNI/NRI buyers.
- Prepare 4 blog/article outlines for Goa and Bangalore markets.
- Build a content bank for sales and marketing teams.
- Review existing content and suggest improvements.

Work Schedule

- Full-time, office-based role in Gurgaon.
- 6 days working may be required depending on business needs.
- Coordination with sales and marketing teams during campaign launches.
- Occasional extended hours during launches, events, or urgent campaign requirements.

Pay: ₹550,000.00 - ₹650,000.00 per year

Benefits:

- Paid time off

Application Question(s):

- Have you written content for real estate, luxury hospitality, or premium lifestyle brands?
- Do you have experience creating SEO blogs, landing pages, brochures, and digital ad copies?
- Have you created content specifically targeting HNI, NRI, and luxury real estate investors?
- Are you familiar with real estate terminology, RERA guidelines, and investment-focused property communication?

Work Location: In person

📌 Content Writer – Luxury Real Estate & Residential Projects (Gurugram)
🏢 SeedWill Consulting
📍 Gurugram