Job Description – Social Media Manager

Company: BEAT Educations
Location: Calicut, Kerala
Employment Type: Full-Time | On-Site
Experience: Minimum 2 Years
Joining: Immediate

Job Summary

BEAT Educations is looking for a creative, experienced, and passionate Social Media Manager to manage and strengthen our social media presence. The ideal candidate should have strong content planning, social media management, and audience engagement skills, with the ability to develop effective strategies to increase brand awareness and generate leads.

Key Responsibilities

- Develop and implement social media strategies to improve brand visibility and engagement.
- Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Create and maintain monthly content calendars.
- Plan, create, and publish engaging posts, reels, stories, videos, and promotional content.
- Monitor social media trends and implement creative marketing ideas.
- Coordinate with graphic designers, video editors, and content creators.
- Promote courses, events, workshops, and educational programs through social media campaigns.




- Monitor audience engagement, comments, messages, and enquiries.
- Analyse social media performance and prepare weekly and monthly reports.
- Track follower growth, reach, engagement, and lead generation.
- Maintain consistent brand identity and communication across platforms.
- Research competitors and identify opportunities to improve social media performance.

Requirements

- Minimum 2 years of experience in Social Media Management or Digital Marketing.
- Bachelor's degree or relevant qualification in Marketing, Digital Marketing, Media, or Communications.
- Robust knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Experience in content planning, social media campaigns, and audience engagement.
- Knowledge of Canva, Meta Business Suite, and social media analytics tools.
- Excellent communication, creativity, and organisational skills.
- Ability to manage multiple projects and meet deadlines.
- Experience in the education industry is an added advantage.

Work Location: In person

📌 Social Media Manager (Kozhikode)
🏢 BEAT EDU CENTER OF EXCELLENCE PRIVATE
📍 Kozhikode