- Plan and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and other relevant campaign types.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 1–3 years of hands-on experience in Google Ads/PPC management.
- Strong knowledge of Google Ads campaign setup, optimization, targeting, and bidding.
- Experience in lead-generation campaigns.
- Positive understanding of Google Analytics 4 and Google Tag Manager.
- Knowledge of conversion tracking and performance measurement.
- Strong analytical and data interpretation skills.
- Good understanding of keyword research and competitor analysis.
- Excellent communication and problem-solving skills.

Preferred Skills

- Google Ads certification is preferred.
- Experience in the education, study-abroad, immigration, or lead-generation industry will be an advantage.
- Experience managing high-volume lead-generation campaigns.
- Knowledge of Meta Ads/Facebook Ads will be an added advantage.
- Experience with tools such as Google Keyword Planner, SEMrush, Ahrefs, or similar platforms.

Key Performance Indicators (KPIs)

- Number and quality of leads generated.
- Cost Per Lead (CPL).
- Conversion Rate.
- Click-Through Rate (CTR).
- Cost Per Click (CPC).
- Return on Ad Spend (ROAS).
- Overall campaign performance and budget efficiency.

What We Offer

- Opportunity to work with a growing education and study-abroad organization.
- Exposure to large-scale digital marketing and lead-generation campaigns.
- Professional growth and learning opportunities.




- Performance-driven work environment.
- Develop effective paid advertising strategies to generate high-quality leads and improve conversions.
- Conduct keyword research and create relevant keyword, ad copy, and audience strategies.
- Set up and manage campaigns, ad groups, targeting, bidding, budgets, extensions, and conversion tracking.
- Continuously monitor and optimize campaigns based on CTR, CPC, CPL, conversion rate, ROAS, and other performance metrics.
- Identify opportunities to reduce cost per lead and improve campaign ROI.
- Conduct A/B testing of ad copies, landing pages, keywords, audiences, and bidding strategies.
- Monitor search terms and implement negative keywords to improve campaign efficiency.
- Analyze campaign performance and prepare regular reports with actionable insights.
- Work closely with the admissions, counselling, content, and marketing teams to align campaigns with business and admission targets.
- Coordinate with the website team to ensure landing pages are optimized for conversions.
- Track and analyze lead quality and campaign-generated enquiries.
- Stay updated with Google Ads policies, features, algorithms, and industry trends.
- Manage advertising budgets effectively and ensure campaigns are delivered within approved budgets.

Job Type: Full-time

Pay: ₹25,000.00 - ₹350,000.00 per month

Benefits:

- Flexible schedule
- Paid time off

Experience:

- Google AdWords: 1 year (Required)
- Social media management: 1 year (Required)

Language:

- English (Required)
- Malayalam (Required)

Location:

- Kochi, Kerala (Required)

Work Location: In person

📌 Google Ads Manager (Kochi)
🏢 Guidance Plus Educational Services
📍 Kochi