East-West Seed India is looking for a Digital Marketing Associate to support the execution of its digital marketing strategy across social media, creative design, internal campaigns, paid advertising and website management.

The role involves working across digital platforms to reach Indian vegetable farmers, dealers and field teams through engaging content, WhatsApp, paid campaigns and website updates.

We follow an AI-first approach, using generative AI tools to improve the speed and quality of marketing execution while maintaining human oversight for content quality, farmer relevance and brand consistency.

Key Responsibilities

1. Social Media Management

- Plan and execute monthly content calendars across Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
- Publish and schedule posts, reels and stories in English and regional languages.
- Manage community engagement, respond to comments and DMs, and coordinate farmer and dealer queries with relevant teams.
- Coordinate with influencers and content creators.
- Identify social media trends and translate them into relevant content.

2. Design and Creative Development

- Manage creative requests from marketing, sales and product teams.
- Create social media posts, reels, advertisements and presentations using Canva and AI-powered design tools.
- Coordinate with external agencies and freelancers.
- Ensure all creatives follow brand guidelines.
- Maintain an organised creative asset library.

3. Internal Campaigns

- Execute internal communication and sales engagement campaigns, including contests, leaderboards and product launch announcements.
- Develop campaign creatives, WhatsApp communication and short videos for sales teams.
- Monitor campaign participation and share performance updates.

4. Paid Advertising – Meta and Google

- Set up, execute and optimise campaigns using Meta Ads Manager and Google Ads.
- Manage campaign budgets, audiences, pixels and conversion tracking.
- Conduct A/B testing for creatives and audience targeting.
- Monitor campaign performance and identify optimisation opportunities.
- Prepare weekly and monthly reports covering Reach, CPL, CTR, CPM and ROAS.

5. Website Management

- Update website content, product pages, banners and landing pages.
- Perform basic on-page SEO, including meta tags, alt text and page speed checks.
- Monitor website plugins, backups and security.
- Track website traffic and lead generation through Google Analytics 4 and Google Search Console.

6.



Reporting and Process Management

- Maintain performance trackers and dashboards using Google Sheets, Excel and Looker Studio.
- Coordinate agency and vendor deliverables.
- Document repeatable processes, SOPs and AI prompt templates.

AI-First Ways of Working

The candidate will be expected to use AI tools regularly across marketing activities.

Key applications include:

- Social media content creation, caption writing and regional-language adaptation.
- AI-powered image and video generation.
- Repurposing long-form videos into short-form content.
- Ad copy and creative variations for campaign testing.
- SEO content and website optimisation.
- Data cleaning, reporting and performance analysis.

Tools and Platforms

- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Search Console
- Looker Studio
- Canva and Adobe Express
- ChatGPT and Claude
- Veed.io and AI video tools
- WordPress
- Google Sheets and Excel
- WhatsApp Business

Qualifications and Skills

Must Have:

- Bachelor's degree. Postgraduate qualification in Marketing, Mass Communication or Design is preferred.
- 2–4 years of hands-on digital marketing experience.
- Practical experience managing Meta and Google Ads campaigns with real budgets.
- Good working knowledge of Canva or similar design tools.
- Experience managing WordPress websites and basic SEO.
- Regular experience using generative AI tools for content, design and analysis.
- Strong Google Sheets and Excel skills.
- Good written communication skills in English.
- Ability to manage multiple assignments and meet deadlines.

Good to Have:

- Meta Blueprint or Google Ads certification.
- Experience with WhatsApp Business API and marketing automation.
- Basic video editing skills.
- Working knowledge of GA4, Looker Studio and Search Console.
- Experience in rural marketing, farmer engagement, B2B2C, agriculture, FMCG or consumer brands.
- Knowledge of regional Indian languages.

What We Offer

- Hands-on exposure across the complete digital marketing ecosystem.




- Direct mentoring from the Manager – Marcom and Insights.
- Exposure to emerging AI and marketing technologies.
- Opportunities to grow into Digital Marketing Executive or Specialist roles.
- An opportunity to contribute to farmer engagement and digital transformation at a global leader in tropical vegetable seeds.

Job Details

Company: East-West Seed India Pvt. Ltd.
Position: Digital Marketing Associate
Department: Marketing
Location: Bengaluru (On-site, with occasional field and dealer visits)
Experience: 2–4 years
Employment Type: Full-time (Third Party)
Reporting To: Manager – Marcom and Insights

How to Apply

Interested candidates can send their CV along with a short portfolio (3–5 social media posts, creatives or campaign results they have personally worked on) to:

[email protected]

Before you Apply-

*This will be a *full-time, third-party (off-roll) position, primarily due to the current headcount freeze in our organization. However, I can personally assure you that this is not a short-term or experimental engagement, nor does it come with any anticipated contract-related risks. **This is intended to be a long-term role.*

*You will be entitled to the same perks and facilities extended to our on-roll employees. The only exceptions are non-participation in a couple of annual HR events and insurance coverage for up to 3 dependents instead of 5.

*For more context about the organisation, here's our website: https://in.eastwestseed.com/

If you have any questions, concerns, or reservations regarding any of the above, please feel free to reach out. We'll be happy to clarify anything and ensure you're comfortable before moving forward.

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Application Question(s):

- Why are leaving your current job?

- This will be a full-time, third-party (off-roll) position, primarily due to the current headcount freeze imposed by our International Headquarters. However, I can personally assure you that this is not a short-term or experimental engagement, nor does it come with any anticipated contract-related risks. This is intended to be a long-term role. Are you comfortable?

Experience:

- Digital marketing: 1 year (Required)

Work Location: In person

📌 Digital Marketing Associate (Bengaluru)
🏢 East-West Seed
📍 Bengaluru