NS Ventures is looking for a skilled and performance-driven Digital Marketing Executive to strengthen our digital marketing team.

We are seeking a professional with practical experience in Google Ads, Meta Ads, SEO, and lead generation. The ideal candidate should have a strong understanding of digital marketing strategies, paid advertising, website optimization, and campaign performance analysis.

If you are passionate about digital marketing, enjoy working with data, and know how to turn marketing strategies into measurable results, we would love to hear from you.

Key Responsibilities

1. Performance Marketing & Paid Advertising

- Plan, execute, and manage advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Develop strategies to generate quality leads and improve campaign performance.
- Manage campaign budgets, audience targeting, bidding strategies, and retargeting campaigns.
- Optimize ad creatives, copy, audiences, and landing pages to improve conversions and reduce cost per lead (CPL).
- Monitor key performance metrics, including CTR, CPC, CPL, CPA, conversion rates, and ROAS.
- Conduct A/B testing to identify effective campaign strategies.
- Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
- Analyze campaign results and prepare performance reports with actionable recommendations.

2. SEO, AEO & GEO (Search & AI Optimization)

- Develop and implement SEO, AEO, and GEO strategies to improve website rankings and visibility across search engines and AI platforms.
- Conduct keyword research, search intent analysis, and competitor research.
- Execute On-Page, Off-Page, and Technical SEO activities to improve organic performance.
- Optimize website content, meta tags, internal linking, and structured data.
- Optimize content for featured snippets, People Also Ask, and AI-generated answers.
- Improve brand visibility across AI platforms such as ChatGPT, Google AI Overviews,



and Perplexity.
- Monitor keyword rankings, organic traffic, search visibility, and AI-driven performance using Google Search Console, GA4, and relevant SEO tools.

3. Analytics & Performance Reporting

- Track and evaluate paid advertising and organic search performance.
- Analyze marketing data to identify opportunities for improvement.
- Prepare regular reports on lead generation, campaign performance, website traffic, and SEO progress.
- Work closely with designers, content writers, and developers to execute marketing activities.
- Keep up with the latest digital marketing trends, advertising updates, and SEO developments.

Required Skills & Qualifications

- Minimum 2 years of practical experience in Digital Marketing, Performance Marketing, and SEO.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of lead generation, campaign optimization, audience targeting, and retargeting.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, and Google Search Console.
- Practical experience in SEO, AEO and GEO.
- Understanding of keyword research, website audits, backlink building, and technical SEO fundamentals.
- Ability to analyze campaign performance and make data-driven decisions.
- Proficiency in MS Excel or Google Sheets for reporting and data analysis.
- Good communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Versatile schedule
- Paid sick time
- Paid time off

Application Question(s):

- Do you have practical experience in SEO, AEO and GEO?
- Have you independently managed Google Ads and/or Meta Ads campaigns? If yes, please specify which types of campaigns you have managed.
- What is your current salary?
- What are your salary expectations?

Experience:

- Digital marketing: 2 years (Required)

Language:

- English (Required)

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 Digital Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 NS Ventures
📍 Sahibzada Ajit Singh Nagar