DIGITAL MARKETING HEAD

Company: EXYVRON Technologies & Media
Employment Type: Full-time
Experience Required: 2–3 Years
Department: Digital Marketing

JOB OVERVIEW

EXYVRON Technologies & Media is seeking a dynamic, strategic, and performance-driven Digital Marketing Head to lead and oversee our digital marketing operations. The candidate will be responsible for developing effective marketing strategies, managing digital campaigns, leading the marketing team, and driving measurable growth for the company and its clients.

The ideal candidate should have strong technical expertise in digital marketing, leadership capabilities, and the ability to deliver results through data-driven marketing strategies.

KEY RESPONSIBILITIES

- Develop, implement, and oversee comprehensive digital marketing strategies aligned with business objectives.
- Lead, manage, and coordinate the digital marketing team to ensure effective execution of projects.
- Plan and manage social media marketing strategies across relevant platforms.
- Oversee paid advertising campaigns through Google Ads and Meta Ads.
- Develop and monitor SEO strategies to improve website visibility and organic traffic.
- Implement AEO (Answer Engine Optimisation) strategies to improve content visibility across AI-powered answer platforms.
- Develop GEO (Generative Engine Optimisation) strategies to improve brand visibility in AI-generated search results.
- Drive lead generation, audience engagement, and conversion growth.
- Analyse campaign performance, track KPIs, and prepare regular performance reports.
- Manage digital marketing activities for multiple client accounts.
- Collaborate with content writers, graphic designers, and video editors to ensure consistent campaign execution.
- Monitor industry trends, competitor activities, and emerging digital marketing opportunities.




- Ensure projects are delivered within deadlines while maintaining quality standards.

REQUIRED QUALIFICATIONS & SKILLS

- 2–3 years of professional experience in digital marketing.
- Strong understanding of SEO, SEM, Google Ads, and Meta Ads.
- Knowledge of AEO (Answer Engine Optimisation) and its application in improving search visibility.
- Knowledge of GEO (Generative Engine Optimisation) and strategies for improving brand presence across AI-generated search platforms.
- Proven experience in social media marketing and paid campaign management.
- Knowledge of Google Analytics, Google Search Console, and other digital marketing tools.
- Strong understanding of lead generation, performance marketing, and conversion optimisation.
- Understanding of keyword research, content optimisation, technical SEO, and search engine algorithms.
- Excellent team management, communication, and coordination skills.
- Robust analytical, strategic planning, and problem-solving abilities.
- Ability to handle multiple projects and work within deadlines.

PREFERRED QUALIFICATIONS

- Experience managing digital marketing campaigns for multiple clients.
- Previous experience in team leadership or project coordination.
- Ability to develop marketing strategies based on business and client requirements.
- Knowledge of website optimisation and digital performance tracking.
- Familiarity with emerging AI-driven search technologies and marketing trends.

IDEAL CANDIDATE

We are looking for a proactive professional with strong leadership qualities, creative thinking, and a results-oriented mindset who can take ownership of digital marketing operations and contribute to the company's growth.

Be part of EXYVRON Technologies & Media and lead impactful digital marketing initiatives.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Internet reimbursement
- Paid sick time
- Work from home

Work Location: In person

📌 Digital Marketing Head (Kochi)
🏢 EXYVRON TECHNOLOGIES & MEDIA
📍 Kochi