- Develop and implement SuperBae’s Public Relations (PR) and brand reputation strategies.
- Identify relevant media publications, blogs, websites and lifestyle platforms for brand visibility.
- Explore opportunities for SuperBae’s products and brand features across relevant media platforms.
- Build and maintain solid relationships with journalists, editors and media professionals.
- Draft and publish press releases, media pitches and brand announcements.
- Develop compelling brand stories around SuperBae’s products, founders, brand journey and innovations.
- Identify opportunities to enhance founder visibility and establish thought leadership.
- Explore podcast appearances, interviews and other media engagement opportunities.
- Monitor online brand mentions, media coverage and public discussions.
- Analyse customer sentiment and overall public perception of the brand.
- Identify negative feedback, potential reputation risks and emerging PR issues.
- Coordinate timely and appropriate responses to negative publicity and reputation-related concerns.
- Build relationships with relevant influencers, industry professionals and brand communities.
- Identify strategic PR collaborations and opportunities to strengthen brand credibility.
- Measure and report PR coverage, media reach, brand mentions and audience sentiment.
- Continuously explore innovative PR strategies to improve brand awareness and reputation.
Key Performance Indicators (KPIs)
- Quality Media Coverage
- PR Reach and Media Visibility
- Positive Brand Mentions
- Brand Sentiment and Public Perception
- Backlinks and Online Brand Authority
- Founder Visibility and Thought Leadership
Job Types: Full-time, Walk-In
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Food provided
- Leave encashment
- Provident Fund