The Opportunity:

Swivelt is seeking an creative, technology-focused and commercially driven Head of Marketing to build, operate and continuously optimise our global marketing and customer acquisition engine.

This is not a traditional marketing leadership role.

We're looking for someone who combines strong marketing fundamentals with the ability to personally build AI agents, develop intelligent automation workflows and execute multiple marketing activities independently.

You'll operate as a one-person marketing team powered by AI, building scalable systems that deliver predictable, high-quality leads and measurable customer acquisition.

Our ambition is to create a demand generation engine capable of delivering 100+ high-quality leads per month, while continuously improving conversion and acquisition efficiency.

As a challenger competing against significantly larger global companies, Swivelt needs someone who can think differently, use technology intelligently and find creative, low-cost, high-impact ways to win.

Key Responsibilities:

1. AI Marketing Technology & Automation

- Personally design, build and optimise AI agents, n8n workflows and integrated marketing automation systems.

- Collaborate with internal developers to build scalable, reusable marketing capabilities within Swivelt's proprietary iStrives platform.

2. High-Intent Lead Generation

- Build and operate an intelligent demand generation engine targeting 100 high-quality leads per month.

- Identify buying signals and execute personalised cold email, LinkedIn and automated lead nurturing campaigns.

3. Website Conversion & Customer Acquisition

- Optimise website performance, landing pages, messaging, CTAs and customer acquisition journeys.

- Leverage behavioural analytics, testing and automation to continuously improve conversion.

4. Creative & Challenger Marketing

- Develop unconventional, cost-efficient marketing strategies to compete against much larger competitors.





- Identify opportunities across niche markets, SEO, AEO, local-language campaigns, targeted advertising and alternative acquisition channels.

5. Data, Analytics & Continuous Optimisation

- Own prospect and customer marketing data quality, intelligence, integration and performance reporting.

- Analyse campaign effectiveness, diagnose problems and continually improve targeting, conversion and ROI.

6. Commercial Ownership & Execution

- Manage marketing investment, prioritising activities that generate the greatest commercial return.

- Independently execute multiple marketing campaigns and initiatives, using AI agents and automation to scale productivity.

Three Essential Skills — One Person:

MARKETEER Understands buyer psychology, positioning, messaging, demand generation and customer acquisition.

BUILDER Can personally design and develop AI agents, automated workflows and integrated marketing systems.

OPTIMISER Passionate about analytics, experimentation, conversion improvement and commercial efficiency.

Experience & Capabilities:

- 5+ years in B2B growth marketing, demand generation or marketing technology, ideally in SaaS, HR Tech, EOR or technology-enabled services.

- Proven success generating high-quality B2B leads and measurable customer acquisition results.

- Demonstrated hands-on experience personally building AI agents and automation workflows using n8n or similar technologies, APIs and integrations.

- Strong experience in cold email, LinkedIn outreach, prospect intelligence and digital marketing.

- Practical expertise in website conversion optimisation,



SEO/AEO and marketing analytics.

- Experience with CRM, prospecting, enrichment platforms, data management and performance reporting.

- Highly autonomous, resourceful and commercially minded, with the ability to manage multiple priorities and deliver results independently.

Formal qualifications are advantageous, but proven practical capabilities and measurable results matter most.

What Success Looks Like:

- A scalable, internally owned, AI-powered customer acquisition engine.

- Consistent generation of 100 high-quality leads per month.

- Improving lead quality, website conversion and customer acquisition efficiency.

- Multiple marketing initiatives successfully executed by one person leveraging AI.

- Strong data quality, marketing budget discipline and measurable ROI.

BUILD the engine. RUN the engine. OPTIMISE the engine.

Delivering 100+ high-quality leads per month while maximising every marketing dollar.

Pay: ₹100,000.00 - ₹300,000.00 per month

Application Question(s):

- What is your current in-hand monthly salary? (Mandatory)
- What is your expected in-hand monthly salary? (Mandatory)
- If employed, mention your notice period.
- Have you personally built AI agents or marketing automation workflows using tools such as n8n, Make, APIs or similar platforms?
- Are you comfortable independently building and managing AI-powered marketing systems while also handling marketing strategy, execution and performance optimisation?
- Do you have hands-on experience analysing marketing campaign performance, optimising website conversion rates and using data to improve lead quality and customer acquisition?
- Have you independently developed and executed B2B lead-generation strategies with measurable targets and successfully generated qualified leads through multiple channels?

Education:

- Bachelor's (Required)

Experience:

- B2B Marketing: 5 years (Required)

Work Location: Remote

📌 Head of Marketing (India)
🏢 Swivelt Sdn Bhd
📍 India