MARKETING EXECUTIVE – EDUCATION (BTL / FIELD SALES)

Location: Malda, West Bengal (field role with travel across Malda and adjoining districts)
Department: Admissions & Marketing
Reports to: Regional Marketing Manager / Head – Admissions, HQ Barasat
Employment Type: Full-Time, On-roll
Experience: 1–3 years in field sales (freshers with strong communication and local network may apply)
CTC: As per market standards + travel allowance + incentive on confirmed admissions

Role Overview

A ground-level BTL sales role. You will own a defined territory in Malda and work it through schools, tuition centres, coaching institutes and local education agents — generating Class XII and HS passout leads, running school-connect and seminar activity, booking seats at the point of interest, and passing hot leads to the HQ counselling team for closure.

This is not a desk job. Success is measured by footfall created, leads generated, seats booked and admissions converted from your territory.

Key Responsibilities

School, Tuition & Coaching Connect

- Cover a mapped list of higher secondary schools, coaching institutes and private tuition teachers in the territory on a planned daily beat
- Build and hold relationships with Principals, HS coordinators, career teachers and tuition faculty
- Secure permission and slots for career counselling sessions, seminars and school-connect programmes
- Collect and maintain verified Class XII / HS student databases with contact details, stream and board

BTL Activation & Campaigns

- Plan and execute on-ground activity: canopy activations, seminars, career fairs, roadshows, leafleting, postering, bannering, wall branding and local shop/coaching visibility




- Support ATL support activity in the territory (local print, cable, hoarding) and ensure the brand is visible in high-footfall education catchments
- Run activity during result season, counselling season and admission windows at peak intensity

Channel & Agent Network

- Identify, onboard and service local education agents, consultants and referral partners
- Track agent-sourced leads, maintain payout/incentive records and keep the channel active through the season

Lead Capture, Seat Booking & Handover

- Capture every lead on the prescribed format/CRM the same day — name, contact, stream, board, parent contact, intent level
- Qualify leads on the ground and classify as hot / warm / cold
- Do on-spot seat booking and collect booking formalities where the candidate and parent are ready
- Hand over hot leads to HQ counsellors with complete context for conversion; follow up on the ground wherever a physical touchpoint is needed to close
- Coordinate campus visits, parent meetings and documentation support for prospects from the territory

Reporting

- Submit a daily activity report (schools/tuitions/agents visited, activity executed, leads generated)
- Maintain lead MIS and seat-booking tracker; update CRM without lag
- Report competitor activity, local fee trends, agent movement and seat-fill patterns from the territory

Candidate Profile





- Graduate in any discipline
- 1–3 years in field sales / BTL activation; freshers with strong communication and a local network will be considered
- Willing to travel extensively within the district; two-wheeler with valid driving licence required
- Fluent in Bengali and Hindi; working English for reporting and HQ coordination
- Working knowledge of MS Excel and Word; comfortable using a CRM/mobile app for lead entry
- Target-oriented, self-driven and comfortable working independently away from a head office

Preferred Backgrounds

Candidates from any of the following will be given preference:

- Education sales — colleges, universities, admission consultancies, edtech, coaching chains
- Publishing house marketing — school/academic book sales, school-connect roles
- Skill development projects — mobilisation and counselling for PMKVY, DDU-GKY, state skill missions
- FMCG, telecom, insurance or consumer durables field sales — distribution-led BTL beat experience
- An existing working network with schools, coaching centres, tuition teachers or agents in Malda and North Bengal is a solid advantage

Key Skills

Field relationship management · BTL activation and event execution · Lead generation and qualification · Seat booking and counselling support · Data collection and daily reporting · Territory planning

Pay: ₹12,000.00 - ₹16,000.00 per month

Benefits:

- Flexible schedule

Education:

- Bachelor's (Preferred)

Experience:

- Marketing: 1 year (Preferred)

Language:

- English (Preferred)

License/Certification:

- Driving Licence (Preferred)

Willingness to travel:

- 75% (Preferred)

Work Location: In person

📌 Marketing Executive ( Education ) (Malda)
🏢 Kingston Educational Institute
📍 Malda