Job Summary

Marketing Strategy & Planning

- Develop integrated marketing strategies for both B2B and B2C fairs
- Define marketing objectives, target audiences, positioning, and messaging
- Create annual and event-wise marketing plans aligned with revenue and footfall targets

2. Audience Segmentation & Positioning

- Segment audiences into exhibitors, buyers, trade visitors, and consumers
- Customize communication strategies for:
- B2B: decision-makers, distributors, industry professionals
- B2C: end consumers, families, lifestyle buyers
- Position fairs as must-attend industry platforms (B2B) and high-engagement experiences (B2C)

3. Exhibitor & Buyer Marketing (B2B Focus)

- Drive exhibitor acquisition and retention campaigns
- Promote buyer–seller meets, networking sessions, and conferences
- Develop content-led marketing (industry reports, webinars, speaker promotions)

4. Visitor & Consumer Marketing (B2C Focus)

- Plan and execute high-reach consumer campaigns (digital, OOH, radio, influencers)
- Increase footfall, ticket sales, and visitor engagement
- Design promotions, contests, and experiential activations

5. Digital & Performance Marketing

- Lead digital marketing initiatives including SEO, SEM, social media, email, and CRM
- Use marketing automation and retargeting to improve conversions
- Track CAC, CPL, registrations, and ROI across channels

6. Brand Management & Communication

- Ensure consistent event branding and visual identity
- Oversee creative development for ads, collaterals, and digital assets
- Manage PR, media relations, and influencer partnerships

7. Sales Enablement & Revenue Support





- Work closely with sales teams to support booth sales and sponsorships
- Develop sales collaterals, pitch decks, and value propositions
- Align marketing campaigns with revenue targets and timelines

8. Partnerships & Alliances

- Build partnerships with industry associations, chambers, media, and trade bodies
- Leverage co-marketing and cross-promotions
- Engage with government bodies and export promotion councils (for B2B fairs)

9. Budgeting & ROI Management

- Plan and control marketing budgets for multiple fairs
- Optimize spends to maximize ROI and reach
- Evaluate campaign performance and reallocate budgets dynamically

10. Team Leadership & Agency Management

- Lead and mentor marketing, digital, and content teams
- Manage creative, media, PR, and digital agencies
- Set KPIs, review performance, and drive accountability

11. Customer Experience & Engagement

- Ensure seamless visitor and exhibitor journey (pre, during, post-event)
- Improve registration, communication, and on-ground engagement
- Leverage data for personalized communication and remarketing

12. Analytics, Reporting & Continuous Improvement

- Monitor event KPIs: registrations, footfall, leads, conversions, satisfaction scores
- Conduct post-event marketing performance reviews
- Implement learnings to enhance future B2B & B2C fairs

Job Types: Full time, Internship, Walk-In

Pay: ₹100,000.00 - ₹125,000.00 per month

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Language:

- English (Preferred)
- Hindi (Preferred)

Work Location: In person

📌 General Manager (Coimbatore)
🏢 The Coimbatore District Small Industries Association (CODISSIA)
📍 Coimbatore