We are seeking a skilled and results-oriented Email Marketing Executive with 1–2 years of relevant experience, preferably within the IT services or software development industry. The candidate will be responsible for planning, executing, and managing B2B email marketing campaigns to generate qualified business leads, nurture prospects, and support the company's business development initiatives.

Key Responsibilities

- Plan, develop, and execute B2B email marketing strategies, including targeted outreach and cold email campaigns.
- Draft qualified, engaging, and personalized email content to effectively communicate with prospective clients.
- Build, maintain, and manage targeted email databases and prospect lists.
- Identify potential business prospects and generate qualified leads through structured email outreach.
- Develop and manage email automation workflows, follow-up sequences, and drip campaigns.
- Monitor campaign performance, analyze key metrics, and implement improvements to enhance engagement and conversion rates.
- Ensure effective email deliverability by following industry best practices and maintaining database quality.




- Coordinate with the Business Development team to facilitate lead nurturing, follow-ups, and conversion.
- Prepare regular campaign performance reports and provide insights for continuous improvement.

Required Skills & Qualifications

- 1 year of hands-on experience in email marketing and campaign management.
- Prior experience in IT services, software development, or B2B marketing will be preferred.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Brevo, or equivalent tools.
- Good understanding of B2B email marketing, cold outreach, lead generation, and email automation.
- Strong written communication and professional email writing skills .
- Knowledge of email deliverability, database management, campaign analytics, and performance tracking.
- Ability to analyze campaign data and optimize strategies to achieve measurable results.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Email Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 Step2gen Technologies
📍 Sahibzada Ajit Singh Nagar