Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to lead digital marketing strategies, manage client accounts and drive online business growth. The candidate should have strong expertise in performance marketing, social media management, SEO and team coordination.

The ideal candidate should be capable of independently handling multiple client projects, developing effective marketing strategies and delivering measurable results.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement digital marketing strategies based on client objectives.
- Plan monthly and quarterly marketing activities.
- Conduct competitor analysis, market research and audience targeting.
- Identify opportunities to improve brand visibility and generate leads.

2. Performance Marketing

- Plan, execute and optimise Meta Ads campaigns.
- Manage Google Ads, including Search, Display and YouTube campaigns.
- Develop lead generation and conversion strategies.
- Monitor advertising budgets, CPL, CPA, ROAS and campaign performance.
- Continuously optimise campaigns to improve results.

3. Social Media Management

- Manage social media strategies for multiple client accounts.
- Develop monthly content calendars.
- Coordinate with graphic designers and video editors.
- Monitor engagement, reach, followers and overall performance.

4. SEO & Website Marketing

- Manage on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Monitor organic traffic, rankings and website performance.
- Work with content teams to improve website visibility.

5. Team & Client Management

- Lead and coordinate digital marketing executives, designers and video editors.




- Assign tasks and ensure timely project delivery.
- Communicate with clients and understand their business requirements.
- Present campaign strategies, reports and performance updates.
- Maintain strong client relationships.

6. Reporting & Analytics

- Track campaign performance using Google Analytics 4 and Google Search Console.
- Prepare monthly performance reports.
- Analyse marketing data and recommend improvements.

Required Skills

- Strong knowledge of Meta Ads Manager.
- Expertise in Google Ads.
- Good understanding of SEO and SEM.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Strong social media marketing experience.
- Experience in lead generation and performance marketing.
- Excellent communication and client-handling skills.
- Team management and project coordination abilities.
- Analytical thinking and problem-solving skills.

Qualifications

- Bachelor's degree in Marketing, Business Administration or a related field.
- 3–5 years of relevant digital marketing experience.
- Previous experience in a digital marketing or advertising agency is preferred.
- Google Ads and Meta certifications are an added advantage.

Key Performance Indicators (KPIs)

- Lead generation and campaign performance.
- Cost per lead and return on ad spend.
- Client retention and satisfaction.
- Social media growth and engagement.
- SEO performance and organic traffic.
- Timely execution of campaigns.
- Team productivity and project delivery.

What We Offer

- Opportunity to work with multiple brands and industries.
- Creative and collaborative working environment.
- Leadership opportunities.
- Exposure to diverse digital marketing projects.
- Career growth and career development.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Teynampet)
🏢 AdsWork
📍 Teynampet