1. Google Ads Management

- Plan, create and manage Google Search Ads campaigns.
- Run campaigns for Hair Transplant, Hair Fall Treatment, PRP, GFC and Skin Treatments.
- Handle keyword research, competitor analysis and negative keywords.
- Manage Google Ads budgets and optimise campaign performance.
- Generate high-quality leads through calls, website forms and WhatsApp.
- Manage Google Business Profile advertising and local search campaigns.

2. Meta Ads Management (Facebook & Instagram)

- Create and manage Facebook and Instagram advertising campaigns.
- Run lead generation, WhatsApp and conversion campaigns.
- Promote reels, videos, treatment offers and clinic services.
- Develop audience targeting strategies for different locations.
- Set up retargeting campaigns and custom audiences.
- Test different creatives, videos, ad copies and campaign formats.

3. Lead Generation & Performance

- Generate genuine and qualified patient enquiries.
- Reduce cost per lead (CPL) while maintaining lead quality.
- Track calls,



WhatsApp enquiries and appointment conversions.
- Install and manage Meta Pixel, Google Tag Manager and conversion tracking.
- Prepare weekly and monthly advertising performance reports.
- Coordinate with the sales and consultation teams to improve lead conversion.

Required Skills & Qualifications

- Minimum 1–3 years of hands-on experience in Google Ads and Meta Ads.
- Proven experience in lead generation campaigns.
- Valuable knowledge of Google Analytics 4, Google Tag Manager and Meta Business Suite.
- Understanding of local SEO and location-based advertising.
- Knowledge of landing page optimisation and conversion tracking.
- Ability to analyse campaign data and improve ROI.
- Experience in healthcare, dermatology, hair transplant or aesthetic clinics will be preferred.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Google ads & meta ads manager (Kolkata)
🏢 Big Derma Skin & Hair clinic
📍 Kolkata