Job Description – Google Ads / PPC Specialist (Education Industry)

Position: Google Ads / PPC Specialist
Industry: Education / EdTech / Institute / Training
Location: Mohali
Experience: 2–8 Years
Employment Type: Full-Time

Job Summary

We are looking for a performance-driven Google Ads / PPC Specialist with experience in the education industry to manage paid advertising campaigns, generate quality student enquiries and drive admissions through effective digital marketing strategies.

Key Responsibilities

- Plan, execute and optimize Google Ads campaigns (Search, Display, YouTube and Performance Max).
- Generate quality leads for courses, admissions and educational programs.
- Manage campaign budgets and improve CPL, CPA and conversion rates.
- Conduct keyword research, competitor analysis and audience targeting.
- Create and optimize ad copies, extensions and landing pages.
- Monitor campaign performance through Google Analytics 4 and Google Tag Manager.
- Track leads, enquiries, admission conversions and campaign ROI.
- Prepare weekly and monthly performance reports.
- Coordinate with the admission and sales teams to improve lead quality and conversion ratios.
- Optimize campaigns based on lead quality and actual admission outcomes.

Mandatory Skills

- Google Ads Search & Display Campaigns
- Performance Max and YouTube Ads
- Education lead generation




- Keyword research and bidding strategies
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking
- CPL and ROI optimization
- Landing page optimization
- Excel / Google Sheets reporting

Preferred Industry Experience

- Educational Institutes
- Banking & Finance Training Institutes
- EdTech Companies
- Coaching Institutes
- Skilled Certification Programs
- Admission Counselling Businesses

Key Performance Indicators (KPIs)

- Monthly qualified student enquiries
- Cost Per Lead (CPL)
- Lead-to-admission conversion ratio
- Campaign ROI and ROAS
- Campaign-wise budget utilization
- Quality and authenticity of leads

Ideal Candidate Profile: Someone who has independently managed Google Ads campaigns for educational institutes, banking training institutes, admission counselling businesses or EdTech companies, with a proven track record of generating quality student leads.

Important screening point: Prioritize candidates who can demonstrate actual admission conversions, not just lead generation numbers. Google also recommends tracking qualified and converted leads across the full lead journey.

Google Ads Help+1

I can also prepare a LinkedIn hiring post for this PPC position in Mohali.

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Google Ads Specialist (Sahibzada Ajit Singh Nagar)
🏢 Integgral Corporate Services
📍 Sahibzada Ajit Singh Nagar