Department: Digital Marketing
Industry: IT Services & Digital Marketing
Employment Type: Full time
Experience: 2–4 Years (Preferred)

About the Company

We are a growing IT and digital marketing startup providing website development, digital marketing, and technology-driven business solutions. We are looking for a skilled and result-oriented Senior SEO Executive who can manage end-to-end SEO activities, develop effective content strategies, and improve organic visibility, website rankings, and traffic across search engines.

Job Overview

The Senior SEO Executive will be responsible for planning and executing SEO strategies, conducting keyword research, optimizing website content, managing technical SEO activities, and creating high-quality SEO-friendly content.

The candidate will also be responsible for content writing, blog creation, on-page and off-page SEO, competitor analysis, and monitoring website performance to improve organic rankings and generate quality leads.

Key Responsibilities

1. SEO Strategy & Planning

- Develop and implement effective SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword research to identify relevant, high-volume, and business-oriented keywords.
- Analyze competitors and identify opportunities for improving search performance.
- Plan and execute SEO campaigns for multiple websites and projects.
- Perform regular SEO audits and identify website optimization opportunities.

2. On-Page SEO

- Optimize website pages, landing pages, meta titles, meta descriptions, headings, URLs, and internal linking.
- Ensure proper keyword placement and content optimization.
- Optimize images, alt tags, website structure, and page content.
- Implement SEO best practices to improve user experience and search engine visibility.
- Work on website indexing, crawling, and sitemap optimization.





3. Content Writing & Content Optimization

- Write SEO-friendly website content, blogs, articles, landing pages, and service descriptions.
- Develop engaging and informative content based on keyword research and search intent.
- Create content strategies and monthly content calendars.
- Optimize existing website content to improve rankings and organic traffic.
- Ensure content is original, grammatically accurate, engaging, and aligned with SEO guidelines.
- Work with the design and development teams to create SEO-optimized website content.
- Use AI writing and research tools effectively while ensuring originality, accuracy, and quality.

4. Off-Page SEO & Link Building

- Execute off-page SEO strategies to improve website authority and domain strength.
- Build high-quality backlinks through guest posting, business listings, directory submissions, and outreach.
- Identify relevant websites and opportunities for link-building campaigns.
- Manage backlink profiles and monitor link quality.
- Work on brand mentions, citation building, and competitor backlink analysis.

5. Technical SEO

- Conduct technical SEO audits and identify website errors and optimization requirements.
- Monitor website speed, mobile responsiveness, indexing, crawlability, and Core Web Vitals.
- Identify and resolve broken links, redirect issues, duplicate content, and canonical errors.
- Coordinate with developers to implement technical SEO recommendations.




- Ensure proper implementation of structured data and schema markup.

6. SEO Tools & Performance Analysis

- Work with Google Search Console and Google Analytics 4.
- Use SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and other relevant platforms.
- Monitor keyword rankings, organic traffic, impressions, clicks, and conversions.
- Prepare weekly and monthly SEO performance reports.
- Track SEO progress and implement improvements based on data analysis.

7. Local SEO & Other SEO Activities

- Optimize Google Business Profiles and local business listings.
- Manage local keywords, citations, and location-based landing pages.
- Work on website optimization for multiple industries and business categories.
- Stay updated with Google algorithm changes, SEO trends, and best practices.
- Explore emerging SEO practices, including Generative Engine Optimization (GEO) and AI-driven search visibility.

Required Skills & Qualifications

- Bachelor's degree in Marketing, IT, Communications, or a related field.
- 2–4 years of hands-on experience in SEO and digital marketing.
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Excellent content writing, editing, and proofreading skills.
- Good knowledge of keyword research, competitor analysis, and content optimization.
- Hands-on experience with Google Search Console and Google Analytics 4.
- Familiarity with Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
- Understanding of website platforms such as WordPress and basic HTML is an advantage.
- Strong analytical, research, and problem-solving skills.
- Ability to manage multiple SEO projects and meet deadlines independently.

reach us on 91157 and 28857

Pay: ₹14,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Sr. SEO Specialist (Chandigarh)
🏢 Ranexa softech solutions
📍 Chandigarh