Experience: 9+ years
Industry: IT / Digital / Web / Technology Services
Location: Delhi NCR
Employment: Full-time

About the Role

Sterco Digitex is looking for an experienced Head – Pre-Sales to lead our lead-generation and pre-sales team. The primary responsibility will be to build a consistent pipeline of qualified business opportunities through structured outbound and inbound lead-generation initiatives.

The role requires a solid understanding of the digital/IT services industry, proven lead-generation experience and the ability to build, manage and motivate a high-performing team.

Key Responsibilities

Lead Generation

- Develop and execute effective B2B lead-generation strategies for Sterco's digital services.
- Generate qualified leads through outbound calling, email campaigns, LinkedIn, databases, account-based outreach and other relevant channels.
- Identify and target potential clients across key industries and decision-maker profiles.
- Build and continuously strengthen a healthy sales pipeline.
- Monitor lead quality, response rates, conversion and campaign performance.
- Experiment with new lead-generation channels and approaches to improve results.

Team Management

- Lead, manage and mentor the pre-sales/lead-generation team.
- Set clear targets, KPIs and daily/weekly/monthly activity plans.
- Track individual and team performance and ensure achievement of lead-generation targets.
- Train the team on prospect identification, outreach, qualification and communication.
- Establish effective processes for lead tracking, follow-ups and CRM management.

Lead Qualification & Handover





- Ensure leads are properly researched and qualified before being handed over to the sales team.
- Maintain clear documentation of prospect requirements, decision-makers, budgets and opportunity status.
- Work closely with the Sales team to ensure a smooth transition of qualified opportunities.
- Analyse feedback from Sales to continuously improve lead quality.

Additional Responsibilities

- Support the Sales team with proposals, presentations, pitch decks and client research when required.
- Participate in selected client discussions where pre-sales expertise can add value.
- Provide market intelligence and insights on competitors, industries and emerging opportunities.

Desired Profile

- 9+ years of experience in lead generation, pre-sales, inside sales or business development within the IT, digital, web or technology services industry.
- Strong, hands-on experience in B2B lead generation.
- Proven experience in managing and growing a lead-generation team.
- Experience with outbound prospecting, email marketing, LinkedIn outreach, databases and CRM systems.
- Strong understanding of selling digital/technology services to businesses.
- Excellent communication and people-management skills.
- Highly target-oriented, analytical and proactive.
- Ability to build processes rather than depend entirely on individual effort.
- Experience with enterprise/B2B lead generation will be an advantage.

Key Performance Metrics

- Qualified leads generated
- Lead-to-opportunity conversion
- Monthly pipeline generated
- Lead quality
- Cost/effectiveness of lead-generation channels
- Team productivity
- Target achievement
- Follow-up and CRM discipline

Pay: From ₹550,000.00 per year

Work Location: In person

📌 Presales Lead (Noida)
🏢 Sterco Digitex
📍 Noida