Location - Andheri , Mumbai
Department: Marketing & Communications
Reporting to: Founder / Creative Director
Experience: 10–15+ years, preferably in luxury fashion, lifestyle or premium retail

About Aashni + Co

Aashni + Co is a leading multi-designer luxury fashion destination, bringing together some of India's most celebrated designers and emerging creative talent. With flagship stores in London and Mumbai and a strong international clientele, the brand is recognised for its curated approach to Indian luxury, bridal and occasion wear.

We are seeking a dynamic, well-connected and strategically driven Head of Marketing, PR & Communications to lead the brand's marketing vision, strengthen its positioning and drive meaningful visibility across India and international markets.

Key Responsibilities

1. Marketing Strategy & Brand Positioning

•Develop and execute a comprehensive marketing and communications strategy aligned with the company's business objectives.

•Strengthen Aashni + Co's positioning as a leading authority in Indian luxury fashion.

•Build integrated campaigns across retail, digital, designer launches, partnerships and events.

•Drive brand awareness, customer engagement, footfall and commercial growth.

•Ensure consistent brand messaging and visual identity across all channels.

2. Content & Creative Direction

•Lead and oversee the in-house content and creative teams, including photography, videography, graphic design and copywriting.

•Own the overall content calendar, campaign concepts, storytelling and creative execution.

•Ensure all content reflects the brand's luxury positioning, aesthetic and tone of voice.

•Oversee campaign shoots, designer collaborations, editorial content and marketing assets.

•Maintain high standards of creativity, quality and timely delivery.

3. Social Media & Digital Marketing

•Lead the social media team across Instagram, Facebook, Pinterest and other relevant platforms.

•Develop strategies to drive organic growth, engagement, reach and conversion.

•Oversee influencer collaborations, digital partnerships and paid social campaigns.

•Monitor performance metrics and continuously optimise content and campaign strategies.

•Identify emerging digital trends while maintaining the brand's premium positioning.

4. Public Relations & Media Relations -Critical Requirement

•Own and execute the company's PR and communications strategy across fashion, luxury,



lifestyle and business media.

•Must bring an established network of direct, active relationships with editors, journalists, stylists, fashion directors and influential media professionals.

•Secure consistent, high-quality editorial coverage, interviews, features and brand placements.

•Build strong relationships with leading fashion and lifestyle publications, digital media platforms and relevant industry voices.

•Develop compelling press narratives around designer launches, exclusive collections, retail expansions and brand milestones.

•Manage press releases, media outreach, interviews, press previews and media events.

•Oversee external PR agencies where required, while maintaining direct ownership of key media relationships.

•Proactively identify opportunities to elevate the founder's and company's visibility.

5. Events, Launches & Brand Experiences

•Lead the strategy, planning and execution of all brand events, including designer previews, collection launches, trunk shows, exhibitions, press events and VIP experiences.

•Develop event concepts that enhance brand positioning while delivering measurable commercial value.

•Coordinate with designers, retail teams, external agencies, production partners and vendors.

•Oversee event budgets, timelines, guest lists, media attendance and post-event reporting.

•Drive strategic partnerships, sponsorships and collaborations that extend brand reach.

6. Team Leadership & Cross-Functional Management

•Lead, mentor and manage the content, social media, PR and events teams.

•Establish clear responsibilities, workflows, deliverables and performance standards.

•Work closely with the founder, buying, merchandising, retail and e-commerce teams to align marketing initiatives with business priorities.

•Manage external agencies, freelancers, creative partners and production vendors.

•Ensure accountability, efficient execution and adherence to deadlines.

7. Budget Management & Performance

•Own the annual marketing, PR and events budgets.





•Allocate resources strategically to maximise brand impact and return on investment.

•Establish KPIs across media coverage, social media growth, engagement, campaign performance, event attendance, lead generation and sales contribution.

•Provide regular performance reports and actionable recommendations to management.

Candidate Requirements

•Minimum 10–15 years of relevant experience, with proven leadership experience in luxury fashion, premium lifestyle, retail or related sectors.

•Strong strategic marketing capabilities combined with a hands-on, execution-oriented approach.

•An existing and demonstrable network of press and media relationships is mandatory. Candidates must be able to leverage these relationships from the outset.

•Proven track record of securing meaningful editorial coverage and building brand visibility.

•Experience managing multidisciplinary teams across content, social media, PR and events.

•Strong understanding of luxury brand storytelling, aesthetics and consumer behaviour.

•Experience executing high-profile launches, fashion events and strategic brand collaborations.

- Excellent communication, presentation, negotiation and stakeholder-management skills.

•Ability to work in a fast-paced, founder-led setting with high creative and operational standards.

•Strong commercial awareness and the ability to connect marketing initiatives to measurable business outcomes.

•International market exposure, particularly UK luxury fashion and media, would be an advantage.

What We Are Looking For

We are looking for a marketing leader who combines strategic vision, creative instinct, strong industry relationships and exceptional execution.

This is not purely a digital marketing or brand management position. The successful candidate must have the ability to lead multiple teams, build meaningful press relationships, generate high-impact brand visibility and deliver exceptional events and campaigns.

Above all, we are looking for someone who understands the nuances of luxury, has a strong network within the fashion and media industry, and can translate creative ideas into tangible brand and business results.

Existing press and media relationships are an essential prerequisite for this role, not merely a preferred qualification.

Pay: ₹150,000.00 - ₹166,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Head of Marketing, PR & Communications (Andheri)
🏢 Aashni
📍 Andheri