Job Description – Social Media & Digital Marketing Executive

Department: Marketing

Designation: Social Media & Digital Marketing Executive

Experience: 2–4 Years

Location: Goa (Goans are preferred)

Job Overview

We are looking for a creative and result-oriented professional to manage the organisation's social media platforms and digital marketing activities. The role involves increasing online reach, engagement and brand visibility through effective social media management and digital marketing strategies.

Key Responsibilities

1. Social Media Management

- Manage the company's social media accounts, including LinkedIn, Instagram, Facebook and YouTube.

- Plan and schedule regular posts, reels, stories and company updates.

- Maintain consistency in branding and communication across platforms.

- Monitor comments, messages and audience interactions.

2. Digital Marketing & Performance Marketing

- Plan and execute digital marketing campaigns to improve brand awareness and online visibility.

- Manage paid advertising campaigns through Meta Ads, Google Ads and LinkedIn Campaign Manager.

- Identify relevant target audiences based on demographics, interests and professional backgrounds.

- Monitor campaign budgets and optimise advertisements to achieve better results.

- Work towards increasing website traffic, audience reach and lead generation.

3. Reach, Views & Engagement

- Develop strategies to increase followers, views, impressions, shares and engagement.

- Understand social media algorithms, trending topics, hashtags and audience behaviour.

- Identify opportunities to improve organic reach and content visibility.

- Monitor campaign performance and implement strategies for continuous improvement.

4. Brand Awareness & Employer Branding





- Promote company culture, employee achievements, recruitment activities, events and workplace initiatives.

- Build and maintain a strong online brand presence.

- Explore collaborations and promotional opportunities to improve brand visibility.

- Ensure consistent brand messaging across all digital platforms.

5. Analytics & Reporting

- Track social media reach, impressions, engagement, follower growth and campaign performance.

- Monitor marketing metrics such as CTR, CPC, CPL and conversions.

- Prepare weekly and monthly performance reports.

- Analyse campaign results and recommend improvements.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication or a related field.

- 2–4 years of experience in social media management and digital marketing.

- Hands-on experience managing LinkedIn, Instagram, Facebook and YouTube.

- Practical knowledge of Meta Ads, Google Ads and LinkedIn Campaign Manager.

- Understanding of social media algorithms, SEO and performance marketing.

- Knowledge of Canva, Meta Business Suite and Google Analytics.

- Strong communication, analytical and organisational skills.

Key Performance Indicators (KPIs)

- Growth in social media followers and audience reach.

- Increase in post views, video views and impressions.

- Improvement in engagement rates.

- Consistency in content publishing and platform management.

- Successful execution of paid campaigns within allocated budgets.

- Improvement in website traffic, campaign performance and lead generation.

- Overall improvement in company brand visibility.

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks:

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media Executive (Goa)
🏢 Mirashya Homes
📍 Goa