MARKETING MANAGER – SRR SWADESHI MART

Company: SRR Swadeshi Mart
Website: www.srrswadeshimart.com
Industry: Traditional Masala Products, Food Products & Swadeshi Consumer Goods
Job Location: Mysuru, Karnataka
Position: Marketing Manager
Experience: 2–5 Years (Preferred)

1. About the Company

SRR Swadeshi Mart is a Swadeshi-focused brand promoting traditional Indian food products and time-tested preparation methods. Our focus is on traditional masala products made using carefully selected natural ingredients and traditional recipes.

We aim to bring the authentic taste of Indian kitchens to up-to-date households, hotels, restaurants, cafés and retail markets.

2. Job Purpose

To develop and execute marketing strategies, expand the SRR Swadeshi Mart brand, increase product sales and establish a strong market presence across retail, wholesale, online and institutional channels.

3. Roles and Responsibilities

A. Marketing & Brand Development

- Develop marketing strategies to promote SRR Swadeshi Mart products.
- Build brand awareness through digital and offline marketing campaigns.
- Promote traditional Indian masala products and their authentic preparation methods.
- Develop promotional campaigns, advertisements, brochures and product catalogues.
- Establish and maintain the company's brand identity.

B. Sales & Business Development

- Identify and develop new business opportunities.
- Establish connections with supermarkets, grocery stores, wholesalers and distributors.
- Develop B2B sales with hotels, restaurants, cafés, catering businesses and food outlets.
- Generate new customers and maintain existing customer relationships.
- Achieve monthly and quarterly sales targets.
- Explore new markets and distribution opportunities.

C. Digital Marketing





- Manage social media platforms, including Instagram, Facebook and YouTube.
- Plan and execute digital advertising campaigns.
- Coordinate product photography, promotional videos and reels.
- Develop website marketing strategies and generate online enquiries.
- Improve online product visibility and customer engagement.
- Coordinate e-commerce promotions and online sales.

D. Market Research & Competitor Analysis

- Study market demand for traditional masala and food products.
- Analyse competitor brands, pricing and marketing strategies.
- Identify new product opportunities and customer preferences.
- Suggest innovative marketing and sales strategies.
- Collect customer feedback and recommend product improvements.

E. Marketing Team Management

- Coordinate marketing executives and field sales representatives.
- Plan daily, weekly and monthly marketing activities.
- Monitor sales performance and marketing expenditure.
- Submit regular marketing reports to the Managing Director.
- Coordinate with production, packaging and distribution teams.

4. Educational Qualifications

- MBA in Marketing preferred.
- Bachelor's degree in Business Administration, Commerce or Marketing.
- Knowledge of FMCG, food products, retail marketing or distribution is an added advantage.

5. Experience

- Preferred experience: 2–5 years.
- Experience in FMCG, food products, masala products,



retail or distribution marketing will be preferred.
- Candidates with proven sales and business development skills will receive preference.

6. Skills Required

- Strong marketing and sales management skills.
- Excellent communication and negotiation skills.
- Knowledge of digital marketing and social media.
- Business development and customer relationship management.
- Market research and competitor analysis.
- Ability to achieve sales targets.
- Leadership and team management capabilities.

7. Performance Indicators (KPI)

The Marketing Manager will be evaluated based on:

- Monthly sales growth.
- Recent distributor and retailer acquisition.
- B2B customer development.
- Brand awareness and market reach.
- Digital marketing performance.
- Customer acquisition and retention.
- Achievement of monthly and quarterly targets.

8. Salary & Remuneration

- Salary will be based on qualifications, experience and demonstrated performance.
- Performance incentives may be provided based on sales growth and business development.
- Salary will be credited according to the agreed employment terms and payment schedule.

9. Selection Process

- Resume Screening.
- Telephonic Interview.
- Personal Interview with Management.
- Marketing Strategy / Business Development Assessment.
- Final Selection.

10. Reporting Authority

The selected candidate will report directly to the Managing Director, SRR Swadeshi Mart.

SRR SWADESHI MART
Website: www.srrswadeshimart.com

Our Vision: Bringing Traditional Indian Taste to Modern Homes.

Promoting Swadeshi Products | Traditional Recipes | Natural Food Products

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales and Marketing Manager (Mysuru)
🏢 S R R Swadeshimart.com
📍 Mysuru