JOB DESCRIPTION (JD)Business Development Manager (BDM) – Mobile Retail

Department: Sales & Business Development
Industry: Mobile Phones & Accessories Retail
Location: Vadodara
Reporting To: Director / Senior Management
Job Type: Full time

1. Job Purpose

The Business Development Manager (BDM) will be responsible for driving business growth, increasing sales revenue, improving store performance and expanding market opportunities across all retail outlets.

The BDM must take ownership of overall business development, ensure achievement of sales targets, develop effective sales strategies and lead Store Managers towards achieving organisational objectives.

2. Key Roles & Responsibilities

A. Business Growth & Sales Development

- Develop and implement strategies to increase sales of mobile phones, accessories and other products.
- Achieve monthly, quarterly and annual sales targets across all stores.
- Identify new business opportunities, customer segments and revenue streams.
- Increase accessories attachment rates, insurance, extended warranty and other value-added services.
- Focus on improving average billing value and overall profitability.
- Monitor competitors' pricing, offers, schemes and market activities.

B. Store Performance Management

- Regularly visit all assigned stores and monitor their overall performance.
- Review daily sales reports, monthly targets and store-wise achievements.
- Identify underperforming stores and implement corrective action plans.
- Ensure Store Managers take ownership of sales, customer service and operational activities.
- Monitor product availability, stock movement and slow-moving inventory.
- Ensure proper implementation of company policies and operational standards.

C. Team Management & Leadership

- Guide, motivate and monitor Store Managers and sales teams.
- Conduct regular sales review meetings and performance discussions.
- Set individual and store-wise targets.
- Identify training requirements and improve product knowledge and selling skills.
- Develop a performance-driven and accountable sales culture.
- Coordinate with HR for recruitment, training,



performance evaluation and manpower planning.

D. Brand & Vendor Coordination

- Maintain strong relationships with mobile brands, distributors and business partners.
- Coordinate with brand representatives for promotional activities, schemes and incentives.
- Ensure proper utilisation of brand promoters and marketing support.
- Negotiate for better commercial opportunities and business benefits.

E. Marketing & Customer Acquisition

- Develop local marketing strategies to increase store footfall.
- Plan promotional campaigns, festive offers and customer engagement activities.
- Encourage digital marketing, social media promotions and WhatsApp business marketing.
- Develop strategies for customer retention, repeat purchases and referrals.
- Explore corporate sales and institutional business opportunities.

F. Reporting & Business Analysis

- Prepare daily, weekly and monthly sales performance reports.
- Analyse store-wise revenue, gross margins, product categories and profitability.
- Monitor sales conversion ratios, average transaction value and accessories sales.
- Present business performance and improvement plans to senior management.
- Take data-driven decisions to improve overall business performance.

3. Key Performance Indicators (KPIs)

The BDM's performance will be evaluated on the following parameters:

- Achievement of overall monthly sales targets.
- Store-wise sales growth and profitability.
- Accessories sales and attachment ratio.
- Insurance, extended warranty and other value-added sales.
- Improvement in average billing value.
- Store-wise target achievement.
- Customer satisfaction and complaint resolution.
- Inventory management and stock movement.
- Team productivity and employee performance.




- Implementation of new business development initiatives.

4. Educational Qualification

- Graduate in Business Administration, Marketing, Commerce or a relevant field.
- MBA in Marketing or Sales will be an added advantage.

5. Required Experience

- Minimum 5–8 years of experience in retail sales and business development.
- Experience in mobile retail, consumer electronics or telecom retail is preferred.
- Previous experience managing multiple retail outlets will be an advantage.
- Proven track record of achieving sales targets and managing large sales teams.

6. Required Skills & Competencies

- Strong leadership and team management skills.
- Excellent sales and business development capabilities.
- Strong negotiation and communication skills.
- Analytical and problem-solving abilities.
- Ability to manage multiple stores and teams.
- Strong understanding of mobile phones, accessories and retail market trends.
- Target-oriented approach with ownership and accountability.
- Ability to take independent decisions and execute business strategies.

7. Expected Deliverables

The BDM is expected to:

- Drive consistent sales growth across all stores.
- Ensure every store operates with clear sales targets and accountability.
- Develop Store Managers into effective business leaders.
- Identify gaps in sales performance and take immediate corrective action.
- Improve overall business profitability.
- Present actionable business growth plans to senior management.

8. Key Expectation from the Role

The Business Development Manager must work with an ownership mindset and take responsibility for the overall growth of the business.

The role is not limited to monitoring sales reports or conducting meetings. The BDM must actively visit stores, identify business opportunities, guide teams, execute strategies and deliver measurable results.

Performance, ownership, execution and achievement of business targets will be the key measures of success in this position.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Business Development Manager (Vadodara)
🏢 S K Infinitetrade
📍 Vadodara