Sales & Business Development Manager

Forward Slash Media Solutions Pvt. Ltd. | Kochi, Kerala

1. Position Overview

Forward Slash Media Solutions is a creative, digital marketing and business growth agency based in Kochi, Kerala. We partner with brands and businesses to build stronger market presence, accelerate business growth and create meaningful brand experiences through integrated marketing solutions.

We are looking for a dynamic, result-oriented Sales & Business Development Manager who can drive business acquisition, develop strategic client relationships, identify new revenue opportunities and expand the agency's market presence.

The ideal candidate should have a strong understanding of the advertising, digital marketing and creative industry, excellent networking abilities, a consultative sales approach and a proven ability to convert business opportunities into long-term client partnerships.

2. Key Responsibilities

A. Business Development & Revenue Generation

- Develop and execute strategic business development plans to achieve monthly, quarterly and annual revenue targets.
- Identify and acquire new clients across Kerala, Bangalore, South India and other potential markets.
- Generate qualified business leads through networking, referrals, cold calling, LinkedIn, industry events and other channels.
- Identify opportunities for digital marketing, branding, advertising, performance marketing, SEO, website development, influencer marketing, PR and integrated marketing solutions.
- Drive new business acquisition and ensure consistent growth in the agency's client portfolio.
- Build and maintain a healthy sales pipeline with a clear focus on revenue conversion.

B. Client Acquisition & Relationship Management

- Identify potential clients, understand their business requirements and pitch relevant marketing solutions.
- Conduct client meetings, presentations and business discussions.
- Understand client challenges, marketing objectives and business expectations before proposing solutions.
- Develop customised proposals,



presentations, quotations and commercial offers in coordination with internal teams.
- Negotiate commercials, close deals and ensure successful client onboarding.
- Establish long-term relationships with clients to encourage repeat business, upselling and cross-selling.

C. Strategic Sales & Market Expansion

Explore new business opportunities across industries such as:

- Retail & Consumer Electronics
- Healthcare & Hospitals
- Education & EdTech
- Real Estate & Infrastructure
- Hospitality & Lifestyle
- Luxury & Premium Brands
- Manufacturing & Corporate Businesses
- Entertainment & Media
- Develop industry-specific sales strategies and identify emerging business opportunities.
- Build strategic partnerships with consultants, business networks, entrepreneurs and corporate decision-makers.
- Represent Forward Slash at business networking events, industry forums and corporate meetings.
- Track competitor activities, industry trends and market opportunities.

D. Sales Planning & Performance Management

- Establish monthly and quarterly sales targets.
- Maintain a structured sales funnel covering lead generation, prospecting, meetings, proposals, negotiations and closures.
- Prepare weekly and monthly sales performance reports.
- Monitor lead conversion rates, acquisition costs, deal values and revenue contribution.
- Maintain accurate client databases and sales records through CRM or other tracking systems.
- Forecast potential revenue and communicate sales projections to management.
- Ensure timely follow-ups and minimise business opportunities lost due to delayed communication.

3. Required Skills & Competencies





Sales & Business Development

- Strong B2B sales and business development capabilities.
- Ability to identify, approach and convert potential clients.
- Excellent negotiation, presentation and closing skills.
- Strong networking and relationship-building abilities.

Industry Knowledge

- Understanding of digital marketing, advertising and creative agency services.
- Familiarity with Meta Ads, Google Ads, SEO, social media marketing, branding, website development and performance marketing.
- Ability to understand marketing requirements and translate them into business opportunities.
- Knowledge of advertising agency retainership models, project-based billing and marketing budgets.

Management & Communication

- Excellent verbal and written communication skills.
- Solid presentation and proposal-making abilities.
- Strategic thinking and problem-solving capabilities.
- Ability to work independently and manage multiple sales opportunities.
- Strong ownership, accountability and target orientation.

Educational Qualification & Experience

- Bachelor's degree in Business Administration, Marketing, Sales or a related discipline.
- MBA in Marketing or Business Development will be an added advantage.
- 5–7 years of experience in sales, business development or client acquisition.
- Experience in a digital marketing agency, advertising agency, media company or creative agency is highly preferred.
- Proven track record of achieving revenue and business acquisition targets.
- Experience in handling corporate clients and B2B business relationships.

10. Compensation & Growth Opportunity

- Competitive salary based on experience and capabilities.
- Performance-based incentives linked to revenue generation and business closures.
- Additional incentives for achieving quarterly and annual revenue milestones.

Pay: ₹32,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance

Work Location: In person

📌 Sales and Business Development Manager (Kochi)
🏢 Forward Slash Media Solutions
📍 Kochi