JOB SUMMARY

The Business Strategist is responsible for developing business growth strategies, identifying new market opportunities, acquiring potential clients, and creating strategic branding and marketing solutions.

The role involves understanding client businesses, identifying their branding and marketing requirements, developing effective strategies, and coordinating with internal creative, digital marketing, and business development teams to achieve client and company objectives.

KEY RESPONSIBILITIES.

A. Business Development & Client Acquisition

- Identify and approach potential clients.
- Generate new business opportunities.
- Build and maintain strong client relationships.
- Conduct client meetings and understand business requirements.
- Prepare proposals, presentations, and quotations.
- Convert leads into long-term clients.

B. Brand Strategy & Marketing

- Understand client businesses and target audiences.
- Develop branding and marketing strategies.
- Identify brand positioning and growth opportunities.
- Suggest creative campaign ideas.
- Conduct market and competitor research.

C. Strategic Planning

- Develop strategies to achieve business growth targets.
- Identify new markets and business opportunities.
- Analyse industry trends and competitors.
- Plan business development activities.
- Recommend strategies to improve revenue.

D. Client Coordination & Project Strategy

- Coordinate with creative, design, content, and digital marketing teams.
- Communicate client requirements to internal teams.




- Ensure strategies align with client objectives.
- Monitor project progress and identify upselling opportunities.

E. Performance Monitoring & Reporting

- Track business growth and revenue targets.
- Monitor client acquisition and retention.
- Evaluate marketing strategy performance.
- Prepare reports and present updates to management.

REQUIRED SKILLS

- Strong business development and strategic thinking.
- Knowledge of branding, advertising, and digital marketing.
- Excellent communication and presentation skills.
- Client relationship management and negotiation.
- Market research and competitor analysis.
- Business planning and problem-solving.
- Leadership and team coordination.

QUALIFICATION

- Bachelor's degree in Business Administration, Marketing, or a related field.
- MBA is an added advantage.

EXPERIENCE

- 4-7 years of experience in business development, marketing, advertising, or branding.

KEY PERFORMANCE INDICATORS

- New client acquisition.
- Monthly revenue generation.
- Lead conversion rate.
- Client retention.
- Business growth and expansion.
- Achievement of monthly and quarterly targets.

EXPECTED OUTCOME

Drive agency growth through recent client acquisition, effective brand strategies, strong client relationships, and increased business revenue.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time

Work Location: In person

📌 Business Strategist (Thrissur)
🏢 CALYPSO BRANDING
📍 Thrissur