Job Description: Marketing Specialist – Direct & Digital Marketing

Location: Bangalore
Experience: 5–10 Years
Job Type: Full-Time

Job Summary

We are looking for a proactive and results-driven Marketing Specialist with strong experience in direct and digital marketing. The ideal candidate should have hands-on expertise in executing marketing campaigns, generating qualified leads, building customer relationships, and strengthening brand visibility through both online and offline marketing initiatives.

Key Responsibilities

- Plan and execute direct marketing campaigns, including client outreach, cold calling, email marketing, and relationship management.
- Manage digital marketing activities across social media, search engines, email, and other online channels.
- Generate qualified leads and support business development and sales objectives.
- Develop marketing content, promotional materials, and campaign strategies.
- Monitor campaign performance, analyze results, and optimize marketing activities to improve ROI.
- Conduct market research and competitor analysis to identify new business opportunities and market trends.
- Coordinate with sales and internal teams to ensure consistent messaging and effective lead follow-ups.
- Track marketing KPIs and prepare regular performance reports.
- Support customer engagement, brand-building, and promotional initiatives across relevant channels.
- Identify opportunities to improve marketing processes, campaign effectiveness, and lead conversion.

Required Skills





- 5–10 years of hands-on experience in direct and digital marketing.
- Strong knowledge of lead generation, cold outreach, email marketing, and customer engagement.
- Experience with digital marketing platforms, social media campaigns, and analytics tools.
- Solid understanding of marketing campaigns, customer acquisition, and brand promotion.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong analytical, planning, and problem-solving abilities.
- Ability to work independently and coordinate effectively with sales and internal teams.

Preferred Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience with CRM tools, Google Analytics, and digital advertising platforms.
- Experience in the IT, SaaS, technology, or B2B industry would be an advantage.
- Exposure to both online and offline/direct marketing initiatives will be preferred.

Candidate Profile

We are particularly interested in candidates who have strong hands-on experience in both Direct Marketing and Digital Marketing, with a proven ability to generate leads, execute campaigns, engage customers, and contribute directly to business growth.

Interested candidates with 5–10 years of relevant experience are encouraged to apply.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,200,000.00 per year

Experience:

- B2B Marketing: 5 years (Required)

Location:

- Bangalore G.P.O., Bengaluru, Karnataka (Required)

Work Location: In person

📌 Marketing Specialist (Bengaluru)
🏢 eminence technology
📍 Bengaluru