A Social Media Marketing Executive for a school is responsible for promoting the school's brand, highlighting its academic achievements, showcasing student activities, increasing admissions inquiries, and maintaining a positive online presence.

EXPERIENCE:- 1-2 YRS/FRSHERS ALSO CONSIDERED.

PROFICIENT IN VIDEO EDITING, ADOBE EXPRESS ,CANVA SOCIAL MEDIA MARKETING

1. Social Media Account Management

- Manage the school's official Instagram, Facebook, YouTube, and LinkedIn accounts.
- Regularly update school information, contact details, and profile content.
- Maintain a professional and positive school image across all platforms.
- Ensure consistent branding and communication.

2. Content Creation & Posting

- Create attractive social media posts, reels, stories, and videos.
- Design creatives for school events, celebrations, and special occasions.
- Share classroom activities, student achievements, and school events.
- Prepare captions, hashtags, and engaging descriptions.
- Create monthly social media content calendars.

3. School Event Coverage

- Capture photos and videos of school activities and events.
- Cover annual functions, sports days, cultural programs, competitions, and celebrations.
- Create reels and highlight videos of school events.
- Share significant moments from school activities on social media.
- Coordinate with teachers and management for event updates.

4. Admission Marketing

- Promote new academic year admissions.
- Create admission-related posters, videos, and promotional campaigns.
- Share information about school facilities, infrastructure, curriculum,



and teaching methods.
- Generate admission inquiries through Facebook and Instagram campaigns.
- Respond to admission-related messages and direct parents to the admission department.

5. Student Achievements & School Activities

- Highlight students' academic and extracurricular achievements.
- Share competition results, awards, certificates, and sports achievements.
- Showcase classroom learning, science projects, art activities, and educational trips.
- Promote school clubs, cultural activities, and special programs.

6. Parent & Community Engagement

- Respond to social media comments and messages.
- Share important school announcements and updates.
- Promote parent-teacher meetings and school activities.
- Maintain positive communication with parents and the community.
- Coordinate with the administration for accurate information before publishing updates.

7. Paid Advertising & Promotions

- Run Facebook and Instagram advertisements for school admissions.
- Create location-based campaigns targeting parents.
- Promote admission offers, open-house events, and school activities.
- Monitor advertising budgets, inquiries, and campaign performance.

8. Reporting & Performance Analysis

- Monitor followers, reach, impressions, and engagement.
- Track admission inquiries received through social media.
- Analyze the performance of posts, reels, and advertisements.
- Prepare weekly and monthly social media reports.
- Suggest new strategies to improve school visibility and admissions.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketing Executive (Kalyan)
🏢 St Xaviers international school
📍 Kalyan