Key Responsibilities

- Campaign Execution: Set up, structure, and launch comprehensive ad campaigns via Meta Ads Manager, ensuring accurate pixel tracking and conversion event setups.
- Strategy & Targeting: Develop strategic audience targeting (Custom Audiences, Lookalikes, Interest-based) and retargeting funnels tailored to specific business goals (Lead Generation, E-commerce Sales, Brand Awareness).
- Ad Optimization & Scaling: Monitor daily budgets, bids, and campaign performance metrics (ROAS, CPA, CTR, CPC) to continuously optimize and scale winning ad sets.
- Creative Testing & Collaboration: Partner with design and content teams to test diverse creative angles (UGC, carousels, static images, video copy) and iterate based on performance data.
- Reporting & Analysis: Compile clear, weekly/monthly performance reports and deliver actionable insights and strategic recommendations to stakeholders.

Requirements & Qualifications

- Experience:



[1–3+ years] of hands-on experience managing and scaling high-budget performance marketing campaigns on Meta (Facebook & Instagram).
- Technical Proficiency: Deep familiarity with Meta Ads Manager, Meta Pixel implementation, Conversions API (CAPI), and attribution models.
- Analytical Skills: Robust analytical mindset with proficiency in Excel/Google Sheets and data visualization tools to interpret campaign KPIs and financial returns.
- Creative Eye: A strong understanding of what drives user engagement in ad copy, hooks, and visual formats.
- Mindset: Proactive problem solver who thrives in a fast-paced environment and stays ahead of algorithm updates and platform best practices.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Meta Ads Specialist (Jaipur)
🏢 Tistabene Enterprices
📍 Jaipur