Pune, India 2 to 3 years Full-time Posted November 13, 2026

Location

Pune, India

Experience

2 to 3 years

Employment

Full time

Posted

November 13, 2026

About the role

eWay Corp is a leading provider of website design, e-commerce, content management, and cloud infrastructure solutions to public and private sector customers in the United States. We are also an AWS Select Consulting Partner and offer cloud infrastructure services to our customers.

The PPC Specialist will execute, monitor, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate has a strong analytical and troubleshooting mindset, a solid understanding of PPC advertising, and a willingness to learn and grow in a fast-paced IT services setting. Knowledge of SEO is a significant advantage.

Responsibilities

- Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant platforms.
- Conduct keyword research and competitor analysis to identify advertising opportunities.
- Create and manage ad copy, extensions, and campaign assets.
- Monitor campaign performance and make data-driven recommendations to improve results.
- Track key performance indicators including click-through rate, cost per click, cost per lead, conversion rate, and return on ad spend.
- Support lead generation initiatives for IT services, software solutions,



and technology consulting offerings.
- Perform A/B testing on ad creatives, landing pages, and audience targeting.
- Generate regular campaign performance reports and provide actionable insights.
- Collaborate with the content, SEO, design, and sales teams to improve campaign effectiveness.
- Manage campaign budgets and ensure efficient allocation of advertising spend.
- Analyze website traffic and conversion data using Google Analytics and other reporting tools.
- Ensure proper tracking implementation through Google Tag Manager, conversion tracking, and UTM parameters.
- Stay current on PPC trends, platform updates, and digital marketing best practices.

Requirements

- 2 to 3 years of experience in PPC, digital marketing, or performance marketing.
- Solid understanding of Google Ads and paid advertising concepts.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Excel and reporting tools.
- Ability to learn new skills, manage multiple tasks, and meet deadlines.

Nice to have

- Hands-on knowledge of Google Analytics, Google Tag Manager, and Microsoft Advertising.
- Working knowledge of SEO and how paid and organic search support each other.

Education

- Bachelor's degree in marketing, business administration, communications, or a related field.

📌 PPC Specialist (Pune)
🏢 eWay
📍 Pune