Position: Social Media Manager

Department: Digital Marketing
Location: Bangalore
Experience: 3–5 Years
Employment Type: Full-Time | On-site
Compensation: ₹5 LPA – ₹7 LPA (Depending on experience, skills, and capabilities).

About Home Locator

At Home Locator, we are transforming the way people discover, experience, and invest in real estate. We believe in combining innovative marketing, technology, and customer-centric solutions to create meaningful real estate experiences.

As a rapidly growing real estate consultancy, we have witnessed over 100% year-on-year growth in team size and 200% growth in revenue. With our vision expanding, we are looking for a creative, strategic, and result-oriented Social Media Manager who can take ownership of our digital presence and build a strong, engaging, and recognisable brand across social media platforms.

This is an opportunity for someone who understands that social media is more than just posting content. It is about building a brand, creating conversations, understanding audiences, driving engagement, and converting digital visibility into business opportunities.

If you are passionate about digital storytelling, social media trends, brand building, and creating impactful campaigns, we would love to have you on our team!

Key Roles & Responsibilities

1. Social Media Strategy & Management

- Develop and execute comprehensive social media strategies aligned with the company's brand identity and business objectives.
- Take ownership of the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan, manage, and execute monthly content calendars, ensuring consistency in content quality and posting schedules.
- Build strategies to increase followers, engagement, reach, brand awareness, and audience interaction.
- Identify opportunities to strengthen the brand's digital positioning and establish a consistent online presence.
- Monitor platform algorithms, emerging trends, and competitor activities to improve social media performance.

2. Content Planning & Creative Direction

- Develop creative concepts and content ideas for reels, stories, carousels, static posts, campaigns, and promotional activities.
- Work closely with the graphic design, video production, and content teams to execute high-quality content.
- Create engaging captions, social media copies, and campaign messaging that align with the brand's communication style.
- Plan content around property launches, project highlights, market updates, customer experiences, and company milestones.
- Ensure all content reflects the brand's visual identity, communication standards, and positioning.
- Bring fresh ideas and creative approaches to make Home Locator stand out in the competitive real estate market.

3. Brand Building & Digital Presence





- Develop and maintain a solid and consistent brand identity across all social media platforms.
- Position Home Locator as a credible and recognisable brand in the real estate industry.
- Identify opportunities for influencer collaborations, partnerships, and industry-related digital campaigns.
- Monitor audience interactions, comments, messages, and feedback to maintain an active online community.
- Track competitor strategies and identify creative opportunities to improve brand visibility.
- Develop cutting-edge campaigns that communicate the company's services, projects, achievements, and market expertise.

4. Campaign Management & Lead Generation

- Plan and execute social media campaigns focused on brand awareness, audience engagement, and business growth.
- Coordinate with the performance marketing team for paid social media campaigns and promotional activities.
- Understand campaign objectives, target audiences, and content requirements.
- Track campaign performance and identify opportunities to improve reach, engagement, and lead quality.
- Collaborate with the sales and business teams to align marketing campaigns with business requirements.

5. Performance Analysis & Reporting

- Monitor and analyse social media performance using platform insights and analytics tools.
- Track key metrics such as reach, impressions, engagement rate, follower growth, clicks, leads, and conversions.
- Prepare monthly social media performance reports with actionable insights.
- Identify high-performing content formats and continuously optimise the content strategy.
- Take data-driven decisions to improve overall social media effectiveness and ROI.

6. Team Coordination & Ownership

- Coordinate with graphic designers, videographers, video editors, content writers, and digital marketing teams.
- Brief the creative team with clear content requirements, references, concepts, and timelines.
- Take complete ownership of social media planning, execution, publishing, and performance tracking.
- Ensure timely delivery of all social media activities and campaigns.
- Maintain a proactive approach towards experimentation, creativity, and continuous improvement.

What We're Looking For

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 3–5 years of relevant experience in Social Media Management or Digital Marketing.




- Prior experience in the real estate industry is highly preferred.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Proven experience in developing and executing social media strategies.
- Good understanding of content planning, brand positioning, social media algorithms, and audience engagement.
- Experience in managing content calendars and coordinating with creative teams.
- Working knowledge of Meta Business Suite, Canva, and social media analytics tools.
- Basic understanding of paid social media campaigns, performance marketing, and lead generation.
- Excellent communication, copywriting, and creative thinking skills.
- Ability to analyse performance metrics and translate insights into actionable strategies.
- Strong ownership, leadership, time management, and organisational skills.

What Makes You a Great Fit?

- You understand how to build a brand, not just manage social media accounts.
- You have a strong creative mindset and can turn ideas into engaging digital campaigns.
- You understand audience behaviour, social media trends, and digital storytelling.
- You are comfortable taking ownership and independently managing social media activities.
- You are proactive, organised, detail-oriented, and result-driven.
- You can balance creativity with performance and business objectives.
- You enjoy experimenting with new content formats and finding innovative ways to grow a brand.

Work Details

- Working Hours: 9:45 AM – 6:30 PM
- Working Days: Monday to Sunday
- Weekly Off: One weekday
- Employment Type: Full-Time
- Work Location: Bangalore (On-site)

What You Can Expect at Home Locator

- An opportunity to work with a rapidly growing real estate organisation.
- Freedom to bring creative ideas and experiment with new marketing strategies.
- Exposure to premium real estate projects, brand campaigns, and digital marketing initiatives.
- Chance to work with a collaborative creative and marketing team.
- Scope to take ownership of the brand's social media direction and make a measurable business impact.
- A dynamic workplace that values creativity, innovation, and individual contribution.

Website: https://homelocator.in/

Ready to Build Something Remarkable?

If you have the creativity to capture attention, the strategy to build a brand, and the drive to turn digital engagement into meaningful growth, we would love to hear from you!

Join Home Locator and be a part of our journey to redefine real estate marketing!

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

- Provident Fund

Ability to commute/relocate:

- BTM Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- Have an experience with the Real Estate Industry?

Work Location: In person

📌 Social Media Manager (BTM Layout)
🏢 Home Locator
📍 BTM Layout