Position Title: Head of Marketing

Department: Social Media & Marketing

Location: Jaipur

Reporting To: Managing Director

Experience Required: 5–8 Years (Preferably in Luxury, Jewellery, Fashion, or Lifestyle Industry)

Role Summary:-

Head of Marketing will lead the in-house VM activities, digital marketing, brand communication, campaign planning, and marketing operations for B2C and B2B verticals. This role requires strong creative, strategic, and operational skills to drive brand visibility, manage social media, coordinate shoots, handle collaborations, facilitate marketing proposals, and execute brand campaigns for company.

Key Responsibilities:-

1. Visual Merchandising (VM)

- Oversee in-house VM planning, execution, and display aesthetics

. Lead VM planning for B2B & B2C shows, exhibitions, and brand events.

- Ensure branding and booth setup for national and international shows.

2. Digital Marketing & Social Media

- Respond to Instagram queries, forward client information, and manage communication.
- Manage FB Suite replies and customer queries.
- Oversee posting of content across all social platforms

. Plan monthly social media calendars and execute digital content strategies

- Execute weekly digital promotions, monitor analytics, and optimize performance.
- Write content, captions, articles, and interview responses for magazines, blogs, and media.

3. Creative & Design Management

Create look

books for sourcing, shoots, and campaigns

. Develop concepts and

execute in-house photoshoots

. Support campaign shoot planning (SS/AW/Pre-fall) including overseeing production and

budget

- Support collaboration shoots.

4. Campaign Management

- Plan and execute campaign launches end-to-end.
- Make strategic decisions on marketing opportunities and share with management

. Oversee Press Releases for campaigns.

- Maintain marketing hygiene and strategy across channels. Build brand awareness and strengthen brand positioning.

5. Marketing Operations & Coordination

- Gather marketing proposals,



conduct negotiations, and finalize collaborations.

- Handle marketing calls and revert communication with vendors

.• Coordinate sourcing requests including sending jewellery for shoots.

- Communicate and coordinate with:

o Stylists

o Bloggers

o Designers

o Celebrities

o Artists

o Vendors

o Mediators

- Clear payments and forward bills for processing.

- Maintain and manage the monthly marketing budget.

- Build annual marketing strategy and yearly marketing plan with budget bifurcation.

- Support store opening visits and branding coordination.

- Plan VM for new stores

6. Events, Shows & Travel

- Travel for B2B & B2C shows, exhibitions, and branding events.

- Plan and execute fashion shows, booth branding, and marketing collaterals

.• Travel for shoots as required.

8. Team Leadership & Management

- Delegate tasks within the marketing & VM team and take daily updates.

- Build marketing strategies and guide team members toward targets.

- Provide a strategic roadmap based on brand study and peer analysis.

Skills & Competencies

- Strong understanding of luxury, fashion, or jewellery branding

- Proficiency in digital marketing, marketing tools & analytics

- Creative design sense and hands-on experience with design tools (Canva/Photoshop

preferred)

- Excellent communication & content writing skills

- Story telling and story making skills

- Strong vendor negotiation & coordination ability

- Ability to plan and manage large-scale shoots & campaigns

- Good presentation and planning skills

- Ability to multitask and manage tight deadlines

- Robust sense of brand positioning & consumer understanding

Qualifications

- Graduate/Postgraduate in Marketing, Fashion Communication, Advertising, or related field

- 5–8 years of experience in Marketing, VM, Branding, or Digital Marketing, preferably in luxuryor fashion domain

- Experience in photoshoot coordination, campaign management, and B2B/B2C exhibitionmarketing is highly preferred

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Work Location: In person

📌 HEAD OF MARKETING {Social Media & Visual Merchandising } (Jaipur)
🏢 client of solution Box
📍 Jaipur