Job Overview

We are looking for a creative and talented Copywriter with excellent writing and communication skills in both English and Malayalam. The candidate will be responsible for developing engaging marketing content, creative campaign concepts and promotional materials for Palm Tree's retail stores, seasonal products, new product launches and digital marketing platforms.

The ideal candidate should have a strong understanding of advertising concepts, brand communication, social media content and creative storytelling.

Key Responsibilities

- Develop creative and engaging copy for marketing campaigns, advertisements and brand promotions.
- Create content for social media platforms, websites and other digital marketing channels.
- Conceptualize and develop creative campaigns for seasonal products, festive promotions and recent product launches.
- Develop marketing and advertising concepts for digital and offline promotional activities.
- Prepare attractive content for brochures, posters, banners, flyers, catalogues and other marketing materials.
- Create compelling captions, taglines, headlines, product descriptions and promotional messages.
- Develop creative concepts and scripts for visual media, promotional videos and digital advertisements.
- Ensure consistent brand communication and maintain the company's brand voice across all platforms.
- Coordinate with graphic designers, social media executives, marketing teams and other stakeholders to execute creative campaigns.
- Research market trends, customer preferences and competitor advertising strategies to develop effective content.




- Create both English and Malayalam content according to the target audience and campaign requirements.
- Support the marketing team in developing innovative promotional ideas to improve customer engagement and brand visibility.

Required Skills & Qualifications

- Excellent copywriting and creative writing skills.
- Fluency in both English and Malayalam, including writing and communication.
- Strong content-writing skills for social media platforms and web portals.
- Ability to conceptualize creative campaigns for seasonal products, festivals and new product launches.
- Good understanding of digital marketing, advertising and promotional concepts.
- Experience in developing content for brochures, posters, banners, social media creatives and visual media.
- Strong creative thinking, storytelling and communication skills.
- Ability to work under deadlines and manage multiple creative assignments.
- Knowledge of current social media trends and digital advertising practices.

Candidate Profile

- Gender: Male / Female
- Age: 21–38 Years
- Location: Ernakulam, Kerala
- Experience: Relevant experience in copywriting, content writing, advertising or digital marketing preferred.
- Education: Graduate in English, Journalism, Mass Communication, Marketing or any relevant discipline preferred.

Preferred Advantage

- Experience in retail, FMCG, food products, lifestyle or consumer brands.
- Experience in developing festive and seasonal marketing campaigns.
- A portfolio of previous copywriting, advertising campaigns or creative content will be an added advantage.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Food provided
- Health insurance
- Provident Fund

Work Location: In person

📌 Senior Copywriter (Kochi)
🏢 Palm
📍 Kochi