Roles & Responsibilities

- Develop integrated, category-specific media plans aligned with client business objectives across FMCG, Fintech, Fragrance, BFSI, Ecommerce, Technology, and other sectors.
- Lead budget allocation, channel mix recommendations, and audience targeting strategies across digital and offline channels (TV, OTT, social, OOH/DOOH, print, audio, and emerging platforms).
- Can able to manage VD across all the partners
- Translate campaign objectives into actionable media plans in collaboration with Media Planners, Operations, and Creative teams.
- Adapt media approaches based on category dynamics (e.g., high-frequency FMCG vs. consideration-driven BFSI vs. conversion-focused ecommerce).
- Lead media buying and negotiations across platforms, publishers, networks, and media partners to secure competitive rates, optimal inventory, and effective budget utilization.
- Manage both biddable (Google Ads, Meta, LinkedIn, DV360, programmatic, TikTok, etc.) and non-biddable(direct publisher deals, TV, OOH, print, audio, radio) media buys.
- Drive performance across branding and performance campaigns with a focus on ROI, ROAS, and business impact across diverse client categories.
- Serve as a trusted advisor to clients across multiple industries, presenting media strategies, plans, and performance insights tailored to each category’s unique KPIs and consumer behavior.
- Build and maintain strong relationships with agencies, media partners, and internal cross-functional teams.
- Manage multiple campaigns, budgets, and stakeholders in a fast-paced,



multi-client environment.
- Use consumer, market, and media insights to inform media strategies and optimize campaign performance across categories.
- Monitor campaign KPIs, conduct post-campaign analysis, and recommend optimizations for continuous improvement.
- Evaluate media effectiveness, ROI, and business impact using strong analytical and commercial acumen.
- Stay updated on category-specific trends, consumer behavior, and competitive media activity across FMCG, BFSI, ecommerce, tech, fragrance, and other verticals.
- Apply insights on millennials and elder Gen Z media consumption patterns and their attitudes toward spending, investing, and personal finance where relevant (especially for BFSI, fintech, ecommerce).
- Identify unconventional media opportunities and develop disruptive, innovative media ideas tailored to each category’s audience and objectives.
- Mentor and guide the media planning and buying team to deliver high-quality, category-relevant work.
- Stay ahead of market trends, platform updates, and competitor strategies in the Indian media landscape across multiple industries.
- Foster a culture of innovation, testing, and continuous learning within the team.

Pay: ₹376,000.00 - ₹1,000,000.00 per year

Application Question(s):

- What is your notice period in days? (30)
- What is your current CTC in LPA?
- What is your expected CTC in LPA? (10)

Experience:

- overall: 3 years (Required)
- Media Planning & Buying : 3 years (Preferred)

Work Location: In person

📌 Group Head – Media Planning & Buying (Gurugram)
🏢 OptimHire
📍 Gurugram