Job description

Department: Human Resources
Designation: Sales HR Business Partner (Sales HRBP)
Function: HR Sales Business Partnering
Reporting To: C.O.O
Location: Surat, Corporate Office
Industry: Building Materials / Manufacturing

Can send CV - +91-XXXXXXXXXX

1. Job Purpose

To act as a strategic HR partner to the Sales Leadership Team by aligning HR strategies with business objectives, driving salesforce productivity, strengthening talent management, improving employee engagement, and ensuring effective people management across the sales organisation.

The role will work closely with the Sales Head, ZSMs, RSMs, ASMs and other business leaders to ensure the right talent, structure, performance and culture are in place to achieve business growth.

2. Key Roles & Responsibilities

A. Strategic HR Business Partnering

- Partner with Sales Leadership to understand business goals, expansion plans and workforce requirements.
- Develop HR strategies aligned with sales targets and business growth.
- Participate in sales review meetings and provide people-related insights.
- Identify organisational gaps and recommend suitable HR interventions.
- Support manpower budgeting, workforce planning and sales organisation restructuring.

B. Talent Acquisition & Workforce Planning

- Drive recruitment for sales positions across India

Ensure timely fulfilment of critical sales positions.

- Build a solid talent pipeline for future business expansion.
- Monitor recruitment TAT, cost per hire and quality of hire.
- Partner with Sales HODs for talent assessment and selection.

C. Performance Management & Sales Productivity

- Drive PMS implementation across the sales team.
- Align individual KRAs and KPIs with business and sales objectives.
- Monitor performance against sales targets and productivity parameters.
- Identify high performers,



average performers and underperformers.
- Facilitate performance improvement plans (PIPs).
- Partner with Sales Leadership to improve employee productivity and accountability.

D. Employee Engagement & Retention

- Develop engagement initiatives for geographically distributed sales teams.
- Conduct employee connect programmes and periodic one-to-one interactions.
- Monitor attrition trends and identify retention risks.
- Conduct stay interviews and exit interviews.
- Develop retention strategies for critical sales talent.
- Strengthen employee morale, motivation and organisational belonging.

E. Learning & Development

- Identify competency gaps within the sales organisation.
- Design training interventions for new and existing sales employees.
- Facilitate induction and onboarding programmes.
- Coordinate product knowledge, technical and behavioural training.
- Develop leadership development plans for future Sales Leaders.
- Support succession planning for critical sales positions.

F. Compensation, Rewards & Recognition

- Partner with management on sales incentive structures and performance-linked rewards.
- Review compensation competitiveness and internal parity.
- Drive recognition programmes for high-performing sales employees.
- Support promotion, increment and career progression decisions.
- Monitor incentive-related employee concerns in coordination with relevant teams.

G. Employee Relations & HR Operations





- Handle employee grievances and conflict resolution.
- Ensure compliance with HR policies and statutory requirements.
- Support disciplinary matters and employee relations.
- Ensure effective onboarding, confirmation, transfers and exit management.
- Maintain accurate HR dashboards and employee records.

3. Key Performance Indicators (KPIs)

KPI

Measurement

Recruitment TAT

Position closure within agreed TAT

Manpower Fulfilment

Approved vs. actual manpower

Sales Attrition

Monthly / quarterly attrition %

Employee Retention

Retention of critical sales talent

PMS Completion

100% timely PMS completion

Performance Improvement

PIP closure and improvement rate

Employee Engagement

Engagement score / participation

Training Effectiveness

Training completion and assessment

Succession Planning

Critical role succession coverage

HR Business Partnering

Sales HOD satisfaction score

4. Required Qualifications & Experience

- MBA / PGDM in Human Resources.
- 15-18 years of experience in HR,HR Business Partnering.
- Experience in manufacturing, building materials, FMCG, infrastructure or other field-sales-driven industries.
- Strong understanding of sales organisation structures and field-force management.
- Experience handling geographically distributed sales teams.

5. Essential Competencies

- Strategic thinking and business acumen.
- Strong stakeholder management.
- Analytical and data-driven decision-making.
- Performance management expertise.
- Talent management and succession planning.
- Employee engagement and retention.
- Conflict resolution and negotiation.
- Strong communication and influencing skills.

Pay: ₹120,000.00 - ₹140,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid time off
- Provident Fund

Work Location: In person

📌 Human Resource Business Partner-Sales HR (Pandesara)
🏢 Aswani Industries
📍 Pandesara