About A47

A47 is looking for a dynamic, data-driven Growth Manager to take charge of scaling our D2C business across some of India's most exciting IP-led collections – from ISRO and the Indian Armed Forces to Indian Cinema and Pop Culture.

This isn't just a performance marketing role. We're looking for someone who understands the entire e-commerce growth funnel – from customer acquisition and conversion to profitability and repeat purchases.

Role Overview

We are looking for a detail-oriented, commercially savvy Merchandiser to manage the end-to-end product lifecycle—from sample development and vendor sourcing to inventory planning and D2C/marketplace assortment. You will bridge our in-house creative team, licensing partners, and manufacturing vendors to bring iconic collections to market on time and within budget.

Key Responsibilities

- Revenue & Business Growth: Drive D2C revenue growth while maintaining healthy contribution margins and marketing efficiency.
- Performance Marketing: Plan, execute and optimise campaigns across Meta, Google and other relevant digital platforms.
- Customer Acquisition & Conversion: Improve customer acquisition costs, website conversion rates and overall purchase journeys.
- AOV & Prepaid Growth: Develop smart campaign strategies, product bundles and offers to increase average order values and prepaid orders.
- Creative Strategy & Testing: Build a high-velocity creative testing engine using static creatives, videos, UGC, celebrity endorsements and topical content.
- Campaign & Drop Management: Leverage national moments, sporting events,



pop-culture trends and new product launches to drive sales and create demand.
- Funnel & Retention Optimisation: Identify conversion bottlenecks and work closely with the team to drive repeat purchases and customer lifetime value.
- Analytics & Reporting: Own growth dashboards, track key business metrics and translate data into actionable growth strategies.

Qualifications & Skills

- 2-4 years of experience in D2C growth, performance marketing or e-commerce, preferably with a consumer brand.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- A solid understanding of e-commerce metrics including ROAS, MER, CAC, AOV, CVR and Contribution Margins.
- Proven experience in scaling online revenue while maintaining marketing efficiency and profitability.
- Robust analytical skills with the ability to turn data into actionable decisions.
- A creative mindset with an understanding of content, consumer behaviour and digital trends.

Pay: ₹55,000.00 - ₹90,000.00 per year

Application Question(s):

- 1. How many years of hands-on experience do you have in D2C growth, performance marketing, or e-commerce?
- 2. Do you have hands-on experience in planning, executing, and optimising paid advertising campaigns on Meta Ads Manager and Google Ads?
- . Which of the following e-commerce growth metrics have you worked with and tracked
- 4. Have you independently managed and scaled D2C or e-commerce revenue while maintaining profitable marketing spends?
- What is your current CTC
- what is your Notice Period ?

Work Location: In person

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