Experience: 2–5 Years
Location: Mohali, Punjab
Work Mode: Work from Office

About the Role

We are looking for a results-driven SEO Strategist with 2–5 years of experience in developing and managing SEO strategies for international websites.

The ideal candidate should have strong expertise in on-page, off-page, and technical SEO, particularly link building, paid outreach, guest posting, niche edits, and content optimization.

The candidate should be capable of independently managing SEO campaigns, analysing performance, identifying growth opportunities, and developing data-driven strategies to improve organic traffic, keyword rankings, and website visibility.

Key Responsibilities

1. SEO Strategy & Planning

- Develop and implement SEO strategies aligned with business objectives and website goals.
- Conduct website audits, keyword research, search intent analysis, and competitor analysis.
- Identify keyword opportunities, backlink gaps, and content gaps.
- Develop SEO roadmaps, define priorities, and establish measurable campaign targets.

2. Off-Page SEO & Link Building

- Develop and manage link-building strategies, including paid outreach, guest posting, niche edits, contextual backlinks, and brand mentions.
- Identify and evaluate publishers based on DR, DA, organic traffic, relevance, spam score, and backlink quality.
- Plan anchor text distribution and target URL strategies.
- Monitor backlink profiles, link placements, lost links, and competitor backlink opportunities.
- Build and maintain relationships with quality publishers and websites.

3. On-Page & Technical SEO

- Oversee keyword optimization, meta titles, meta descriptions, heading structures, internal linking, and content improvements.
- Develop content strategies based on keyword research, search intent, and competitor insights.
- Identify technical SEO issues related to crawling, indexing, website structure, redirects, and Core Web Vitals.
- Coordinate with content and development teams to implement SEO recommendations.

4.



Campaign Management & Reporting

- Independently manage multiple SEO campaigns and monitor their performance.
- Track keyword rankings, organic traffic, referring domains, and backlink growth.
- Analyse campaign performance and develop corrective action plans.
- Prepare SEO performance reports with key insights, achievements, and future action plans.
- Ensure campaign targets, quality standards, and timelines are met.

5. Research & Team Coordination

- Stay updated with Google algorithm updates, SEO trends, and industry developments.
- Explore AI tools and automation to improve SEO research and campaign efficiency.
- Coordinate with SEO executives, content writers, and link-building teams to ensure effective execution.
- Review deliverables, guide execution priorities, and maintain quality standards.

Requirements

- 2–5 years of hands-on experience in SEO strategy or campaign management.
- Strong understanding of on-page, off-page, and technical SEO.
- Proven experience in link-building strategies, paid outreach, guest posting, niche edits, and backlink acquisition.
- Expertise in keyword research, competitor analysis, website audits, and backlink gap analysis.
- Understanding of DR, DA, organic traffic, spam score, and anchor text distribution.
- Familiarity with Ahrefs, SEMrush, Moz, Similarweb, Google Search Console, and Google Analytics.
- Ability to independently develop SEO strategies, analyse data, and drive measurable results.
- Strong analytical thinking, communication, research, and problem-solving skills.
- Experience with international websites, particularly US and UK markets, will be preferred.
- Knowledge of AI-powered SEO tools and automation will be an added advantage.

Application Question

- What is your current notice period or expected last working day?

Benefits

- Leave Encashment
- Paid Sick Leave

Work Location: Mohali, Punjab (In-person)

Pay: From ₹20,000.00 per month

Perks:

- Leave encashment

Application Question(s):

- Please mention your last working day or notice period ?

Work Location: In person

📌 SEO Strategist -SEO & Link Building (Sahibzada Ajit Singh Nagar)
🏢 Submit Core
📍 Sahibzada Ajit Singh Nagar