Job Title: Google Ads Specialist
Experience: 2 Years
Employment Type: Full-Time
Location: Phase 8, Mohali
The ideal candidate should have robust knowledge of paid advertising, keyword research, campaign optimization, conversion tracking, and performance analysis.
The candidate will be responsible for driving quality traffic, generating leads, increasing conversions, and maximizing advertising ROI.
Key Responsibilities:
- Plan, create, manage, and optimize Google Ads campaigns.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize bids, budgets, and targeting.
- Set up and monitor conversion tracking using Google Tag Manager and Google Analytics 4.
- Identify opportunities to improve campaign performance and reduce advertising costs.
- Perform A/B testing for ad copies, landing pages, and campaign strategies.
- Manage daily and monthly advertising budgets effectively.
- Prepare weekly and monthly performance reports.
- Stay updated with Google Ads policies, features, and industry trends.
Required Skills:
- Minimum 2 years of hands-on experience in Google Ads management.
- Excellent knowledge of keyword research and audience targeting.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of conversion tracking and remarketing strategies.
- Ability to manage multiple campaigns and advertising budgets.
- Good communication and reporting skills.
- Google Ads certification will be an added advantage.
Key Performance Indicators (KPIs)
- Quality lead generation and conversion growth.
- Improved Return on Ad Spend (ROAS).
- Reduced Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Improved Click-Through Rate (CTR) and conversion rates.
- Effective utilization of advertising budgets.
- Consistent campaign performance improvement.
Contact: +91-XXXXXXXXXX
Pay: ₹15,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)