Meta Ads Expert – B2B Lead Generation

Company: Designoweb Technologies Private Limited
Location: Sector 62, Noida, Uttar Pradesh
Work Mode: On-site
Experience: 3+ Years
Employment Type: Full-time

About the Company

Designoweb Technologies is a Product Engineering and Digital Transformation partner delivering software development, SaaS solutions, web and mobile applications, and digital experiences.

Job Description

We are looking for an experienced Meta Ads Expert with strong expertise in B2B lead generation and qualified sales meeting bookings for service-based businesses.

The ideal candidate should have hands-on experience managing Facebook and Instagram advertising campaigns for IT services, software development companies, digital agencies, consulting firms, or other high-ticket service businesses.

The candidate must understand how to generate quality leads, nurture prospects, and convert them into qualified sales opportunities rather than focusing only on clicks or form submissions.

Note: Candidates with experience exclusively in D2C, e-commerce, or product-based advertising will not be considered.

Key Responsibilities

- Plan, execute, and optimise Meta Ads campaigns focused on B2B lead generation.
- Generate qualified leads targeting international markets, especially the USA, UK, and Europe.
- Develop audience targeting strategies using custom audiences, lookalike audiences, and retargeting.
- Create and test ad creatives, copy, landing pages, lead forms, and conversion funnels.
- Optimise campaigns based on CPL, cost per qualified lead, cost per booked meeting, and conversion rates.
- Monitor campaign performance using Meta Ads Manager, Meta Pixel, Conversions API, and GA4.
- Integrate lead generation campaigns with CRM platforms for effective lead tracking.
- Collaborate with sales and marketing teams to improve lead quality and meeting conversions.
- Manage advertising budgets and identify opportunities to scale successful campaigns.
- Prepare performance reports and provide actionable recommendations.





Required Skills & Qualifications

- Minimum 3 years of hands-on experience in Meta Ads management.
- Proven experience in B2B lead generation for IT services, software development, agencies, or consulting businesses.
- Experience generating qualified leads and booking sales meetings.
- Experience targeting international markets, particularly the USA and UK.
- Strong knowledge of Facebook Ads Manager and Instagram advertising.
- Understanding of lead generation funnels, retargeting, and conversion optimisation.
- Experience with CRM integrations, Meta Pixel, Conversions API, and GA4.
- Solid analytical skills and the ability to make data-driven decisions.
- Knowledge of creative testing, ad copywriting, and landing-page optimisation.

Key Performance Metrics

Candidates should have a strong understanding of the following metrics:

- Cost Per Lead (CPL)
- Cost Per Qualified Lead (CPQL)
- Cost Per Booked Meeting
- Meeting Show-up Rate
- Lead-to-Meeting Conversion Rate
- Meeting-to-Customer Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)

Who Should Not Apply?

- Candidates with experience exclusively in D2C or e-commerce advertising.
- Candidates who have only managed product sales or catalogue campaigns.
- Candidates focused only on impressions, clicks, reach, or low-cost leads.
- Candidates without practical experience managing Meta Ads campaigns.
- Candidates unable to demonstrate campaign performance and measurable results.

What We Expect

We are looking for someone who takes ownership of campaigns and focuses on measurable business outcomes.

Candidates should be able to demonstrate their previous campaign results, advertising budgets managed, target markets, qualified lead acquisition costs, and contribution towards booked sales meetings and business growth.

Job Location: Sector 62, Noida
Work Arrangement: On-site
Experience Required: 3+ Years

Apply Now: Share your updated resume along with relevant campaign experience and performance results.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Meta Ads Expert (Noida)
🏢 Designoweb Technologies
📍 Noida