Hiring: Sales Head – Admissions

Rainbow International School | Brahmand, Thane

Experience: 5+ Years
Qualification: Graduate (MBA in Sales/Marketing preferred)
Industry: K-12 Education / School Admissions
Location: Brahmand, Thane

Job Summary

Rainbow International School is looking for a dynamic, target-driven, and experienced Sales Head – Admissions to lead the school's admission function from kindergarten to grade 12.

The candidate will be responsible for developing and executing admission strategies, driving revenue targets, managing the admissions team, generating quality leads, building strategic partnerships, and ensuring an exceptional parent experience throughout the admission journey.

Key Responsibilities

1. Admissions Strategy & Target Achievement

- Own annual and monthly admission and revenue targets across all grades (KG to Grade 12).
- Develop and execute the annual admission calendar, including open houses, school tours, orientations, and early-bird campaigns.
- Monitor daily inquiries, campus visits, applications, assessments, and confirmed admissions.
- Drive admission conversions and ensure achievement of assigned targets.

2. Team Leadership & Performance Management

- Lead, train, motivate, and manage the admissions counsellors and front-office team.
- Coach the team on parent counselling, curriculum presentation, objection handling, and admission closures.
- Conduct daily team huddles, weekly performance reviews, and periodic evaluations.
- Establish clear individual targets and accountability.

3. Lead Generation & Pipeline Management

- Collaborate with the marketing team on digital campaigns, BTL activities, events, and referral programs.




- Ensure timely follow-ups and accurate lead management through CRM.
- Monitor conversion ratios at every stage of the admission funnel.
- Identify gaps and implement strategies to improve lead-to-admission conversions.

4. Partnerships & Community Outreach

- Develop strategic partnerships with preschools, including Rainbow Preschool branches, to facilitate Grade 1 admissions.
- Build relationships with housing societies, corporates, and community organizations across Thane.
- Represent the school at education fairs, exhibitions, and promotional events.

5. Parent Experience & Internal Coordination

- Ensure a professional, welcoming, and informative experience for every prospective family.
- Personally manage senior-grade admissions and escalated parent discussions.
- Coordinate with the principal, academic team, and accounts department for assessments, fee structures, and student onboarding.

6. Student Retention & Re-enrollment

- Collaborate with the academic team to improve parent satisfaction and minimize student withdrawals.
- Drive timely re-enrolments and sibling admissions.
- Identify opportunities to strengthen parent relationships and student retention.

7. Market Intelligence & Reporting

- Monitor competitor schools, fee structures, curriculums,



and promotional offers in the Thane market.
- Recommend admission schemes, scholarships, and fee strategies.
- Prepare weekly and monthly admission dashboards, performance reports, and revenue forecasts for the director.

Qualifications & Experience

- Graduate in any discipline; an MBA in Sales/Marketing will be an advantage.
- Minimum 5 years of experience in sales or admissions, including at least 3 years in a team leadership role.
- Prior experience in K-12 school admissions is strongly preferred.
- Candidates from EdTech or education sales backgrounds may also apply.
- Demonstrated track record of achieving and exceeding admission or sales targets.

Required Skills

- Strong leadership, team management, and coaching abilities.
- Excellent parent counselling, presentation, and negotiation skills.
- Excellent verbal and written communication in English, Hindi, and Marathi.
- Strong target orientation, planning, and follow-up discipline.
- Analytical skills with expertise in admission funnel management and conversion tracking.
- Proficiency in CRM platforms, MS Excel, and Google Sheets.
- Strong networking, relationship management, and business development skills.

What We Are Looking For

A proactive and result-oriented skilled with a strong understanding of education sales, the ability to lead a high-performing admissions team, and the confidence to drive the school's admission growth and revenue objectives.

Interested candidates can apply through Indeed.

Pay: ₹1,200,000.00 - ₹1,300,000.00 per year

Perks:

- Paid sick time

Work Location: In person

📌 Sales Manager (Thane)
🏢 Rainbow Preschool International
📍 Thane