Business Development Manager (BDM) – Optical Retail

Company: Optorium Opticals
Location: Hyderabad, Telangana
Experience: 4–8 Years
Job Type: Full-Time
Department: Business Development & Marketing
Salary: As per experience and industry standards

Optorium is looking for a dynamic and target-oriented Business Development Manager to drive business growth, marketing activities, corporate partnerships, eye camps, and new business opportunities.

The candidate will be responsible for expanding Optorium's market presence, generating new revenue streams, developing corporate relationships, and executing marketing initiatives across Hyderabad.

Key Roles & Responsibilities

1. Business Development & Sales

- Identify and develop new business opportunities and revenue channels.
- Generate leads and drive B2B, corporate, and institutional sales.
- Develop partnerships with corporates, IT companies, hospitals, schools, and colleges.
- Achieve business development and revenue targets.

2. Marketing & Brand Promotion

- Plan and execute local marketing and promotional campaigns.
- Drive offline marketing, outdoor advertising, brand activations, and promotional events.
- Coordinate with digital marketing and e-commerce teams for integrated campaigns.
- Improve brand awareness and customer acquisition.

3. Eye Camps & Healthcare Initiatives

- Organise eye screening camps in corporates, IT parks, schools, colleges, and residential communities.
- Coordinate with Optometrists and clinical teams for camp execution.
- Manage camp logistics, permissions, registrations, and promotional activities.




- Generate customer leads and convert camp participants into potential customers.

4. Corporate Tie-ups & Partnerships

- Establish corporate eyewear programmes and employee discount partnerships.
- Develop institutional and healthcare partnerships.
- Prepare proposals, presentations, and commercial quotations.
- Maintain relationships with existing corporate clients.

5. Business Expansion

- Identify new markets and potential business locations.
- Conduct competitor analysis and market research.
- Explore strategic partnerships and new business opportunities.
- Support new branch launches and expansion activities.

6. Operational Coordination & Reporting

- Coordinate with Store Managers, Cluster Managers, HR, Admin, and Marketing teams.
- Monitor campaign execution and lead follow-ups.
- Prepare weekly and monthly business development reports.
- Track leads, conversions, corporate tie-ups, eye camps, and revenue generated.

Required Skills

- 4–8 years of experience in Business Development, Sales, or Marketing.
- Experience in B2B sales, corporate marketing, and field marketing.
- Experience organising promotional events and health camps.
- Strong communication, negotiation, and networking skills.
- Ability to generate leads and convert opportunities into business.
- Proficiency in MS Excel and PowerPoint.
- Willingness to travel across Hyderabad.

Preferred: Candidates from optical retail, healthcare, eyewear, or retail industries.

Interested candidates can share their resumes at: [email protected]

Contact: Gayatri – HR | +91-XXXXXXXXXX

Pay: ₹30,000.00 - ₹60,000.00 per month

Perks:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Business Development Manager (BDM) (Hyderabad)
🏢 Optorium
📍 Hyderabad