JOB DESCRIPTION – Head Language & Communication

Position Purpose: To lead English language and phonics excellence across the preschool network, train and develop teachers, and drive branch-wise marketing and admissions growth through effective field strategies in line with the business plan.

Position

Head – Language & Communication

Location

HO

Reporting to

Managing Director

Span of Control (Geog. & Nos of Reportees)

Centre Heads; coordination with teachers, admission counsellors and branch marketing teams

Specific Responsibilities

- Develop and implement English language and communication programs across all preschool branches, ensuring age-appropriate development of listening, speaking, vocabulary and pre-reading skills.

- Own the phonics program and act as the lead Phonics Trainer/Instructor; conduct teacher training, classroom demonstrations and refresher workshops.

- Ensure correct phonics methodology, pronunciation, sound recognition and language-development practices are consistently followed across branches.

- Review and approve English and phonics curriculum content, lesson plans, teaching aids, worksheets, activity calendars and related academic resources.

- Assess teachers’ English communication and classroom delivery; identify gaps and implement structured training and improvement plans.

- Develop and communicate annual, quarterly and monthly marketing strategies and branch-wise action plans to achieve admission and revenue targets.

- Plan and drive field marketing activities through Centre Heads and branch teams at residential societies, apartments, malls, community spaces, parks and local events.

- Identify local admission opportunities and propose creative campaigns, parent engagement activities, workshops and referral initiatives within approved budgets.

- Ensure systematic lead database maintenance, telecalling, follow-ups, home visits and school visits to improve lead-to-admission conversion.

- Monitor branch-wise leads, admissions, conversion ratios, revenue, profitability and marketing expenses; take corrective action for underperforming branches.

- Visit branches regularly, work alongside Centre Heads and admission teams, and provide hands-on support for field execution and parent counselling.

- Review monthly MIS covering admissions, leads, conversions,



revenue, expenses, phonics training, teacher performance, parent feedback and complaints.

- Coordinate with the Head Office and relevant teams for marketing materials, MySkool App requirements, academic resources and timely resolution of branch issues.

· • Ensure adherence to academic policies, admission procedures, fee and attendance processes, statutory requirements, child safety and service-quality standards.

Specific Authorities

Design, recommend and implement English language and phonics training plans and related academic resources, in line with approved academic policies.

- Recommend changes to English and phonics curriculum, teaching methodology and teacher-development processes for management approval.

- Prepare and recommend branch-wise marketing plans, admission campaigns and field activities within approved budgets.

- Review branch admission and marketing performance, seek action plans from Centre Heads and escalate persistent performance gaps to the Managing Director.

- Recommend training, performance-improvement and deployment requirements for teachers and admission/marketing staff.

Key Performance Indicators

Business Plan Achievement – 100% of assigned admission and revenue targets.

- Branch Admission Performance – achievement of approved monthly and quarterly branch-wise admission targets.

- Lead Management & Conversion – timely follow-up and measurable improvement in lead-to-admission conversion.

- Field Marketing Execution – completion of approved branch-wise marketing activities within budget.

- Phonics & English Training – completion of the approved teacher-training calendar and measurable improvement in teaching quality.

- Academic Monitoring – timely review of lesson plans, classroom observations and language-development outcomes.

- Parent Satisfaction Index – >95%.





- MIS & Reporting – 100% timely and accurate submission of assigned reports.

Internal

Finance, MD, Academic, HR

External

Franchise partners

APPLICANT PROFILE

Experience

Experience

- 10+ years of relevant experience in preschool/education, English language development, teacher training, marketing, admissions or business development.

- Prior experience in a leadership role managing multiple branches, teams or education-centre operations is preferred.

- Demonstrated experience as a phonics trainer/instructor, with the ability to train teachers and model effective classroom practices.

- Hands-on experience in field marketing, lead generation, parent counselling and admission conversion.

Technical Competencies /Skills

- Excellent command over spoken and written English, grammar, pronunciation and presentation.

- Robust knowledge of phonics instruction, early language development and preschool teaching-learning practices.

- Teacher training, facilitation, classroom observation and academic quality monitoring.

- Marketing strategy, local-area marketing, campaign planning and field execution.

- Lead management, telecalling processes, parent engagement and admission conversion.

- Branch-level business planning, revenue monitoring, profitability and budget management.

- MIS preparation, data analysis and proficiency in education software/applications such as ERP.

Personal Attributes

· Communication skills.

· Leadership skills.

· Presentation Skills

· Negotiations skills

Formal Qualifications

· Graduate /Post graduate in any discipline preferably Marketing

· B.Ed.

Relevant phonics training certification or demonstrated professional expertise in phonics instruction.

- NTT/TGT/ECCE qualification or equivalent early childhood education training will be an advantage.

- Additional certification in teacher training, communication, NLP or marketing will be an advantage

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Education:

- Bachelor's (Required)

Experience:

- in Early Years/ IB/ Cambarige : 3 years (Required)

Language:

- English (Required)

License/Certification:

- Certified Jolly Phonics Trainer (Required)

Location:

- Jaipur, Rajasthan (Required)

Work Location: In person

📌 Head Language & Communication, Jaipur- Rajasthan
🏢 Canvas international preschool
📍 Jaipur