Key Responsibilities – Business Development & Market Expansion

· Identify and develop new business opportunities for Kohler Marine Generators in the Indian market.

· Develop relationships with boatbuilders, shipyards, naval architects, marine consultants, and vessel owners.

· Explore opportunities in commercial, defence, government, fishing, tourism, and leisure marine segments.

· Prepare and execute regional and national sales development strategies.

· Monitor market trends, competitor products, and pricing.

Sales & Customer Management

· Generate enquiries, prepare commercial proposals, and follow up on sales opportunities.

· Achieve assigned sales targets and revenue objectives.

· Conduct customer visits, product presentations, and technical discussions.

· Coordinate with customers to understand generator requirements, including power ratings, installation requirements, and operating conditions.

· Maintain strong relationships with existing customers and develop repeat business.

Shipyard & Project Business

· Develop business with major PSU shipyards, private boatbuilders, and marine engineering companies.

· Identify upcoming vessel construction and refit projects requiring marine generator sets.

· Coordinate with technical teams to propose suitable Kohler generator solutions.

· Follow up on tenders, project specifications, vendor registrations, and procurement processes.

· Support the preparation of technical and commercial submissions.

Dealer & Channel Development

· Identify and appoint suitable dealers and channel partners where required.

· Develop regional sales networks for marine generator products.

· Support dealers with product knowledge, sales opportunities, and customer coordination.

· Monitor dealer performance and market coverage.

Technical & After-Sales Coordination

· Develop a working knowledge of Kohler marine generator specifications, applications, and installation requirements.

· Coordinate with Kohler technical and service teams for customer support.

· Assist in identifying suitable solutions for vessel-specific requirements.

· Support commissioning, warranty coordination, and after-sales service when required.

· Identify opportunities for spare parts, service contracts, and maintenance business.

Spare Parts Management

· Manage and develop the spare parts business for Kohler Marine Generators.

· Identify spare parts requirements for existing customers, defence vessels, shipyards, and marine operators.

· Coordinate with the Kohler team for spare parts availability, pricing, quotations, and delivery schedules.





· Maintain adequate spare parts inventory based on customer requirements and market demand.

· Develop spare parts sales opportunities through preventive maintenance, service requirements, and customer follow-ups.

· Coordinate with service teams to ensure timely supply of critical spare parts.

· Monitor spare parts enquiries, orders, delivery status, and customer satisfaction.

· Plan, Order and execute Spare parts requirement as per prescribed service manuals from OEM.

Coordination with Defence Organisations & Government Departments

· Develop and maintain professional relationships with defence organisations, including the Indian Navy, Indian Coast Guard, Indian Army, and other government departments, as relevant to business opportunities.

· Identify and follow up on marine generator requirements for defence vessels, patrol boats, support vessels, and government marine projects.

· Coordinate with defence procurement authorities, technical teams, shipyards, and authorised representatives regarding product requirements and project opportunities.

· Monitor defence tenders, enquiries, procurement plans, and upcoming vessel construction projects.

· Support the preparation and submission of technical and commercial quotations for defence and government requirements.

· Coordinate product presentations, technical meetings, site visits, and customer demonstrations with relevant defence organisations.

· Ensure timely follow-up on enquiries, approvals, vendor registration, and order execution in coordination with management and the Kohler team.

· Maintain proper records of defence customer interactions, project status, and business opportunities in compliance with applicable company procedures.

· Preparation of quotes for relevant Tenders, completion of Tender submissions, review of updates in GEM Portal and closure of projects.

· Co-ordinate with Govt/Defence Organisations for pre-delivery inspection of supplies and documentation of completion of the activity.

· Review/update documents required for payment clearance post supplies and ensure payments are received and closed.

Reporting & Business Planning

· Prepare regular sales reports, enquiry updates, and project pipeline reports.

· Maintain a database of customers, boatbuilders, shipyards, defence organisations, and business opportunities.





· Provide market intelligence and competitor information to management.

· Prepare sales forecasts and contribute to annual business planning.

Key Skills & Qualifications

· Bachelor’s degree in Mechanical Engineering, Marine Engineering, Electrical Engineering, Business Administration, or a related field.

· 3–8 years of experience in marine engines, generator sets, marine equipment, or industrial power systems.

· Experience in marine sales, business development, or project sales.

· Strong communication, negotiation, and customer relationship management skills.

· Willingness to travel across India for customer and shipyard visits.

· Ability to work independently and achieve business targets.

Preferred Experience

· Experience working with shipyards, boatbuilders, marine consultants, or government organisations.

· Knowledge of marine generator brands, competitive products, and market pricing.

· Experience in government tenders, PSU procurement, and project-based sales.

· Exposure to GEM Portal tender process and documentation involved.

· Existing network in the Indian marine industry.

· Technical sales experience involving generator sizing, installation, or commissioning.

Key Performance Indicators (KPIs)

· Sales revenue and gross margin achievement.

· New customer and project acquisition.

· Number and value of qualified sales enquiries.

· Dealer and shipyard network expansion.

· Conversion of project opportunities into orders.

· Spare parts sales growth and customer retention.

· Development of defence and government project opportunities.

· Customer relationship development and repeat business.

· Timely submission of sales reports and forecasts.

Compensation & Benefits

· Competitive salary based on experience and qualifications.

· Performance-based incentives linked to sales achievement.

· Travel reimbursement as per company policy.

· Opportunities for product training and career development.

· Exposure to major marine and industrial projects in India.

Pay: ₹950,000.00 - ₹1,500,000.00 per year

Application Question(s):

- How many years of experience do you have in marine generators?
- Do you have experience in marine sales, business development, or project-based sales?
- Do you have experience working with shipyards, boatbuilders, marine consultants, or vessel owners?
- Do you have experience handling government/defence tenders, PSU procurement, or GeM Portal submissions?
- Do you have experience in dealer/channel development, spare parts sales, and after-sales coordination?
- Will you relocate to Hyderabad?

Work Location: In person

📌 Marine Generator Sales Manager (Hyderabad)
🏢 Job Booster Social India
📍 Hyderabad