Key responsibilities

Create

Shoot and edit 4–5 Reels or short videos a week, plus product photos and carousels.

Show frames on real faces: try-ons, styling ideas, unboxings, comparisons and behind- the-scenes.

Appear on camera yourself, and direct models or team members when needed. Write captions, hooks and on-screen text in English and Hindi or Hinglish.

Launch and campaign content

Create launch content for all eyewear collection
Make festive, sale and trend-led content on time for key shopping dates. Produce content for influencer collaborations and repurpose creator content.

Brand and channels

Keep every post on-brand in look, tone and colour.
Supply images and videos for the website, Amazon and Flipkart listings, and ads. Track what performs and do more of it.

Working together

Plan a monthly content calendar with the founder and, once hired, the marketing lead and social media manager.

Share edits and creative files with the performance marketing agency for ads.

Who we're looking for

Must have





1–3 years creating content for a fashion, beauty, lifestyle or D2C brand, or your own following.

A portfolio of Reels and product content you shot and edited yourself.
Confident on camera and comfortable with trends, music and formats on Instagram.

Skilled with phone shooting and editing apps such as CapCut, VN or InShot; Premiere Pro or Lightroom is a plus.

An eye for colour, styling and product detail.

Positive to have

Experience shooting eyewear, accessories or jewellery.
Basic graphic design in Canva.
Ideas you can pitch for collaborations and trends before others catch on.

How we'll measure success

Content goes out on schedule, every week, with no gaps.
Growing views, engagement, saves and followers month on month.
Your creative is used in ads and listings that convert well.

Pay: ₹18,000.00 per month

Work Location: In person

📌 Content Creator - Social Media & Digital (Mumbai)
🏢 SMIDS OPTICAL VENTURES
📍 Mumbai