JOB TITLE: Performance Marketing Executive (Meta Ads & Google Ads)

Experience:
1+ Year Employment Type: Full-time

ABOUT THE ROLE
We are looking for a creative and result-oriented Social Media & Performance Marketing Executive with hands-on experience in managing social media pages and running paid advertising campaigns across Meta (Facebook & Instagram) Ads and Google Ads. The ideal candidate should have experience in social media management, Lead Generation, and D2C/E-commerce campaigns, along with a strong understanding of content planning, audience targeting, campaign optimization, and conversion tracking.

KEY RESPONSIBILITIES
• Manage and maintain social media pages across platforms, including Facebook and Instagram.
• Plan, create, schedule, and publish engaging social media content.
• Plan, create, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.
• Run lead generation campaigns focused on generating high-quality leads and conversions.
• Manage D2C and e-commerce campaigns focused on product sales and revenue generation.
• Monitor campaign performance and optimize campaigns to improve ROI and ROAS.
• Conduct audience research, competitor analysis, A/B testing, and creative testing.
• Manage campaign budgets, bidding strategies, retargeting, and audience segmentation.
• Track campaign performance using Meta Pixel, Google Analytics 4,



and Google Tag Manager.
• Prepare regular social media and advertising performance reports with actionable insights. REQUIRED SKILLS AND

QUALIFICATIONS:
• Minimum 1 year of hands-on experience in social media management and performance marketing.
• Practical experience with Meta Ads (Facebook & Instagram) and Google Ads.
• Experience managing social media pages and running paid advertising campaigns.
• Understanding of both lead generation and D2C/e-commerce advertising campaigns.
• Positive understanding of CPL, CPA, CPC, CTR, ROAS, and conversion optimization.
• Knowledge of content planning, audience targeting, and landing page optimization.
• Ability to analyze campaign data and make data-driven decisions.
• Basic working knowledge of Google Analytics 4, Meta Pixel, and Google Tag Manager. PREFERRED CANDIDATE PROFILE:
• Candidates with experience working in a digital marketing or performance marketing agency will be preferred.
• Experience managing multiple client social media accounts and advertising campaigns across different industries will be an added advantage.
• Candidates should be creative, analytical, and capable of independently managing social media activities and advertising campaigns from planning to execution, optimization, and reporting.

📌 Performance Marketing Executive (Indore)
🏢 Whizoid Studio
📍 Indore