14 Nov
|
Davat Beverages
|
Rajkot
14 Nov
Davat Beverages
Rajkot
Location:
Rajkot, Gujarat | On-site
Experience:
3–4 Years | Full-Time Key Responsibilties:
• Integrated Marketing: Plan and execute brand campaigns, product launches, seasonal promotions and brand-building initiatives.
• Trade Marketing: Drive retail visibility, POSM execution, merchandising, trade schemes, retailer engagement and distributor activation programmes.
• Consumer Marketing: Plan consumer engagement campaigns, product sampling, on-ground activations, roadshows and experiential marketing initiatives.
• Digital & Social Media: Manage social media platforms, content calendars, paid campaigns and digital brand communication.
• Influencer Marketing: Identify and manage influencers, regional creators and brand collaborations.
• Brand Communication: Coordinate creative campaigns, video production, product shoots and marketing collaterals.
• E-commerce & Quick Commerce: Drive online brand visibility, platform promotions and digital sales initiatives.
• Agency Management: Coordinate with creative,
digital and activation agencies to ensure timely execution and quality deliverables.
• Market Activation: Conduct market visits, understand consumer and retailer insights, monitor competitor activities and identify growth opportunities.
• Performance Analytics: Track campaign KPIs, marketing spends and ROI, and recommend improvements. What we are looking for :
• Master's degree in Marketing, Business or a related field.
• 3–4 years of experience in marketing, preferably in FMCG, beverages or consumer goods.
• Good understanding of trade marketing, consumer marketing, brand activation and digital marketing.
• Solid communication, coordination, creative and analytical skills.
• Hands-on experience in campaign execution and agency management.
• Willingness to travel for marketing activities and market visits. FMCG / Food & Beverage industry experience preferred.
📌 Sr. Executive (Rajkot)
🏢 Davat Beverages
📍 Rajkot