Role Description
• The Digital Marketing
- Senior Executive/Assistant Manager is a full-time, on-site role based in Chennai.
• This role is responsible for planning, executing, and optimizing digital marketing campaigns to promote VKTPL’s brands internationally.
• Day-to-day activities include managing social media channels, creating and scheduling content, overseeing online advertising campaigns, and monitoring performance across digital platforms.
• The role also involves analyzing web and campaign data, preparing performance reports, coordinating with internal teams for marketing collaterals, and ensuring brand consistency across all online touch points.
• The individual is expected to stay updated with digital marketing trends and suggest strategies to enhance online reach, engagement, and conversions. Qualifications
• Solid skills in Digital Marketing and Online Marketing,



including campaign planning and execution.
• Proficiency in Social Media Marketing across major platforms for brand building and engagement.
• Ability to use Web Analytics tools to track, interpret, and optimize digital performance metrics.
• Effective Communication skills for coordinating with internal teams and external partners.
• Experience with SEO/SEM, email marketing, and content marketing is an advantage.
• Familiarity with e-commerce platforms or FMCG/food export industry is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Ability to work collaboratively on-site in Chennai and manage multiple projects within deadlines.

📌 Digital Marketing (Chennai)
🏢 Visnukumar Traders
📍 Chennai