Job Title: Junior Meta Ads Specialist

Company: The Creative Studio

Location: Chennai, Tamil Nadu (On-site)

Experience: 1–2 Years

Compensation: 20,000 – 30,000 / month

About Us

The Creative Studio is a digital marketing agency focused on driving brand growth across online and offline channels. We partner with businesses to strengthen their presence, engage audiences, and improve marketing performance through creative and data-driven strategies.

At The Creative Studio, you will work in a collaborative environment that values innovation, measurable results, and continuous learning—giving you hands-on opportunities to contribute to diverse brand campaigns and sharpen your skills in performance marketing and creative communication.

Role Overview

We are looking for a detail-oriented, analytical Junior Meta Ads Specialist to plan, execute, and optimize paid social campaigns across Facebook and Instagram. If you understand audience targeting, love testing ad creatives, and know how to turn campaign data into actionable improvements, we want to hear from you.

Key Responsibilities

- Campaign Management: Set up, launch, and manage daily operations for Meta Ads (Facebook & Instagram) campaigns across awareness, traffic, lead generation, and conversion objectives.
- Optimization & Scaling: Monitor key performance metrics (CTR, CPC, CPL, ROAS) daily, adjusting bids, budgets,



and audience segments to maximize campaign ROI.
- A/B Testing: Collaborate closely with copywriters and designers to test ad creatives, headlines, copy variations, and landing pages.
- Tracking & Attribution: Assist with Meta Pixel setup, custom conversions, event tracking, and UTM parameter hygiene to ensure accurate reporting.
- Reporting & Insights: Prepare clear weekly and monthly performance reports with actionable takeaways for internal teams and clients.

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Requirements & Qualifications

- 1–2 years of hands-on experience managing paid campaigns in Meta Ads Manager.
- Solid understanding of campaign structures, custom/lookalike audiences, retargeting funnels, and bidding strategies.
- Familiarity with Meta Pixel, Meta Business Suite, and Google Analytics (GA4) for tracking user behavior and conversions.
- Analytical mindset with strong Excel/Google Sheets skills for pacing budgets and analyzing campaign data.
- Strong communication skills and the ability to collaborate effectively in a fast-paced agency workplace in Chennai.

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Why Join The Creative Studio

- Work across a diverse portfolio of brands and industries.
- Direct mentorship in performance marketing, media buying, and creative strategy.
- A supportive, growth-focused team culture where your ideas directly impact client results.

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📌 Junior Meta Ads Specialist (Chennai)
🏢 The Creative Studio - Digital Marketing Agency
📍 Chennai