Company: InviteRunner

Experience: 3–5 Years

Employment: Full-time

About InviteRunner

InviteRunner is building LinkedIn automation systems that help professionals and businesses grow their networks, automate outreach, and generate opportunities with less manual effort.

We're looking for a Growth & Demand Generation Manager to own our growth engine, drive product adoption, and build a predictable customer acquisition pipeline.

Key Responsibilities

1. LinkedIn Automation & Demand Generation (Primary)

- Own and scale LinkedIn-led demand generation for InviteRunner.
- Build targeted prospecting and outreach strategies to reach founders, entrepreneurs, sales teams, agencies, and growth professionals.
- Leverage LinkedIn automation tools and workflows for prospecting, connection building, and lead generation.
- Design and execute outbound campaigns, personalized messaging, and follow-up sequences.
- Generate qualified leads, product demos, sign-ups, and paid conversions.
- Experiment with different ICPs, messaging, and acquisition strategies.
- Build repeatable outbound systems that generate consistent demand.

2. Product Growth & Customer Acquisition

- Drive user acquisition, activation, engagement, and paid subscriptions.
- Develop go-to-market strategies for new features and product launches.
- Build growth experiments to improve landing page conversions and sign-up rates.
- Identify new customer segments, use cases, and acquisition opportunities.
- Develop referral, affiliate, and partnership-led growth initiatives.

3. Digital & Content Marketing

- Develop LinkedIn content strategies to build product awareness and credibility.
- Execute email marketing,



newsletters, and lifecycle campaigns.
- Manage paid acquisition experiments across relevant platforms.
- Optimize website messaging, landing pages, and conversion funnels.

4. Growth Analytics & Operations

- Define and track acquisition, activation, retention, and revenue metrics.
- Monitor campaign performance, CAC, conversion rates, and ROI.
- Build dashboards and weekly growth reports.
- Identify bottlenecks and continuously optimize acquisition funnels.
- Leverage AI tools and automation to improve marketing efficiency.

What We're Looking For
- 3–5 years of experience in growth marketing, demand generation, or SaaS marketing.
- Robust hands-on experience in LinkedIn automation and B2B lead generation.
- Experience with LinkedIn Sales Navigator, Apollo, CRM, and outreach platforms.
- Understanding of SaaS acquisition funnels and product-led growth.
- Working knowledge of SEO, performance marketing, email marketing, and analytics.
- Strong understanding of B2B marketing and customer acquisition.
- Ability to independently plan, execute, measure, and scale growth initiatives.
- An experimental mindset with a strong bias towards execution.

Success Metrics
- Qualified leads generated.
- LinkedIn outreach-to-conversation conversion.
- Product sign-ups and activation.
- Free-to-paid conversion rate.
- Customer acquisition cost.
- Monthly recurring revenue growth.
- Organic and inbound acquisition.

What Success Looks Like

You don't just run campaigns. You build acquisition systems.

You understand how to find the right audience, reach them at scale, turn prospects into users, and users into paying customers.

📌 LinkedIn Automation Specialist (Bengaluru)
🏢 inviterunner
📍 Bengaluru