Company Description TrackFunnels has been delivering marketing-technology solutions since 2017, specializing in simplifying marketing automation stacks, Google Tag Manager (GTM) management, and GA4 tracking. As a HubSpot and Zapier Solution Partner, the company focuses on building reliable systems that empower data-driven teams. TrackFunnels helps organizations quickly repair web tracking, streamline workflows, and support robust campaign execution. Applicants can expect to work with modern marketing and analytics tools while contributing to scalable, results-oriented solutions for a diverse client base. Role Description This is a full-time hybrid Web Tracking Expert role based in New Delhi, with flexibility for partial work from home. The Web Tracking Expert will configure, maintain, and troubleshoot web tracking implementations across GTM, GA4, and related platforms. Day-to-day responsibilities include setting up and testing tags, triggers, and data layers, collaborating with marketing and development teams to ensure accurate event tracking, and monitoring analytics data quality. The role also involves documenting tracking specifications, optimizing tracking setups for performance and reliability, and supporting campaign measurement, attribution, and reporting. The Web Tracking Expert will contribute to continuous improvement of tracking processes and best practices for multiple client projects. What you’ll do
• Design measurement plans, event schemas, data layers, and tracking specifications tied to business goals.
• Implement and troubleshoot website tracking: page views, forms, lead journeys, ecommerce, single-page applications,



and cross-domain journeys.
• Build and maintain Google Tag Manager web and server containers, GA4, advertising pixels, conversion APIs, and enhanced conversions.
• Connect website activity with CRM lifecycle stages and offline conversions.
• Audit attribution, identifiers, cookies, redirects, consent behaviour, and data handovers.
• Reconcile data across platforms using SQL and Python; investigate missing events, duplicates, and unexplained differences.
• Validate implementations through browser requests, payloads, logs, and destination data.
• Document implementations, testing procedures, release controls, monitoring, and handovers. What you bring
• Strong experience independently delivering and auditing production tracking implementations.
• Deep practical knowledge of GTM, GA4, browser-side and server-side tracking.
• JavaScript skills to write and debug tracking code; understanding of APIs, HTTP requests, cookies, local storage, and browser privacy restrictions.
• Experience implementing CMPs and Google Consent Mode, with an understanding of privacy requirements.
• Solid SQL, working Python knowledge, and experience with BigQuery or another cloud warehouse.
• Understanding of attribution windows, click IDs, identity matching, deduplication, and server-to-server integrations.
• Very good English (both written and spoken), clear communication and an evidence-based approach to troubleshooting. Useful additional experience
• HubSpot, Segment, Meta CAPI, Google Ads offline conversions, LinkedIn conversions, ecommerce platforms, and affiliate tracking or postbacks.

📌 Web Tracking Expert (New Delhi)
🏢 trackfunnels
📍 New Delhi