Designation: Chief Marketing Officer (CMO) / Senior Head – Marketing Department: Marketing & Communications Reporting To: CEO / Managing Director

Experience:
12–18+ Years

Location:
Chennai Employment Type: Full-time | Leadership Role | Chennai
- Thalambur location Role: We are looking for a highly creative, strategic, and business-oriented Chief Marketing Officer (CMO) to lead the organisation's overall marketing strategy, brand positioning, and market presence. The ideal candidate should have strong experience in conceptualising and executing integrated marketing campaigns, developing compelling brand stories, directing creative teams, and translating business objectives into impactful marketing initiatives. This role requires a combination of strategic thinking, creative leadership, storytelling capabilities, and execution excellence. The candidate will be responsible for building the brand, strengthening market visibility, driving demand generation, and ensuring consistency across all marketing communication channels. Key responsbilities 1. Marketing Strategy & Leadership
• Develop and drive the organisation's overall marketing strategy aligned with business objectives.
• Build annual marketing plans, campaign calendars, budgets, and execution roadmaps.
• Define brand positioning, messaging, target audiences, and go-to-market strategies.
• Identify market opportunities, customer segments, and competitive positioning.
• Lead and mentor the marketing and creative teams. 2. Brand Management & Positioning
• Establish and strengthen the organisation's brand identity and market positioning.
• Develop brand narratives, corporate communication strategies, and brand guidelines.
• Ensure consistent brand representation across digital, print, events, presentations, and media.
• Build thought leadership and corporate reputation.
• Drive brand awareness and market credibility across industry segments. 3. Creative Direction, Storyboarding & Content Strategy
• Lead creative conceptualisation for marketing campaigns and brand initiatives.
• Develop compelling storyboards, campaign narratives, scripts, and visual concepts.
• Direct the development of corporate films, product videos, promotional videos, advertisements, and documentaries.
• Work closely with designers, video production teams, agencies, and content creators.




• Ensure creative output communicates the brand's value proposition effectively.
• Review and approve campaign creatives, visual assets, presentations, and marketing collaterals. 4. Integrated Marketing Campaigns
• Conceptualise and execute 360-degree marketing campaigns across digital and traditional channels.
• Plan and manage product launches, corporate campaigns, brand activations, and industry-specific campaigns.
• Develop campaigns for B2B, B2G, enterprise customers, and institutional stakeholders.
• Drive campaign performance through reach, engagement, lead generation, and conversion metrics.
• Manage external creative, media, advertising, and PR agencies. 5. Digital Marketing & Social Media
• Lead digital marketing strategy across LinkedIn, YouTube, Instagram, Facebook, and other relevant platforms.
• Drive content strategy, social media campaigns, SEO, SEM, and performance marketing.
• Build digital storytelling around products, technology, customer success, and organisational milestones.
• Monitor digital performance, engagement, reach, and campaign ROI.
• Leverage marketing automation, analytics, and AI-powered marketing tools. 6. Corporate Communications & Public Relations
• Lead corporate communications, media relations, press releases, and public announcements.
• Develop communication strategies for leadership, business milestones, partnerships, and product launches.
• Build relationships with media houses, industry publications, influencers, and strategic partners.
• Drive executive visibility, speaking opportunities, and industry thought leadership. 7. Business & Product Marketing
• Work closely with Sales, Business Development, Product, and Operations teams.
• Translate technical products and solutions into compelling customer-centric value propositions.
• Develop sales presentations, product brochures, case studies, pitch decks, and marketing collateral.
• Support new product launches and go-to-market strategies.
• Create sector-specific marketing strategies for identified business verticals. 8.



Marketing Analytics & Budget Management
• Own the marketing budget and ensure effective utilisation of resources.
• Establish KPIs for brand awareness, campaign effectiveness, lead generation, and conversion.
• Track marketing ROI, customer acquisition cost, campaign performance, and digital engagement.
• Present periodic marketing performance reviews to senior leadership.
• Required Skills & Competencies
• Strategic marketing leadership and business acumen.
• Strong creative thinking and storytelling capabilities.
• Expertise in campaign conceptualisation and execution.
• Experience in storyboarding, scripting, and creative direction.
• Strong understanding of digital marketing and performance marketing.
• Brand management and corporate communications.
• Agency and stakeholder management.
• Data-driven decision-making and analytical capabilities.
• Excellent presentation, communication, and leadership skills.
• Ability to manage multiple campaigns and deliver within timelines.
• Preferred Industry Experience
• Aerospace, aviation, drones, defence, automotive, technology, or manufacturing.
• B2B and B2G marketing environments.
• Technology-led organisations and product marketing.
• Experience building brands in emerging or competitive markets. Key Performance Indicators (KPIs)
• Brand awareness and market visibility.
• Marketing campaign reach, engagement, and effectiveness.
• Lead generation and marketing-qualified leads (MQLs).
• Marketing-generated pipeline and business contribution.
• Digital platform growth and engagement.
• Campaign execution within approved budgets and timelines.
• Product launch and go-to-market effectiveness.
• Quality and impact of creative campaigns and storytelling.
• Media coverage and corporate brand reputation.
• Marketing ROI and overall budget efficiency. Candidate ProfileThe ideal candidate is a strategic marketing leader with a robust creative portfolio and a proven track record of building brands, executing impactful campaigns, and leading multidisciplinary marketing teams. The candidate must be equally comfortable developing a high-level marketing strategy, pitching a brand narrative to leadership, reviewing a creative storyboard, directing a corporate film, and measuring campaign outcomes.

📌 Chief Marketing Officer (Chennai)
🏢 Garuda Aerospace
📍 Chennai