We are looking for a dynamic, result-oriented, and experienced Sales Manager to lead our English Proficiency Test (EPT) sales vertical. The ideal candidate should possess strong sales leadership skills, experience in target-driven environments, and the ability to drive student enrollments while ensuring effective lead management and team productivity. Key Roles & Responsibilities 1. Sales & Revenue Management
• Drive monthly enrollment, revenue, and conversion targets for IELTS, PTE, and TOEFL programs.
• Develop and execute sales strategies to maximize student enrollments.
• Monitor the daily sales funnel, lead-to-enrollment conversion, and individual counselor performance.
• Identify opportunities to increase revenue through upselling, cross-selling, and referral generation. 2. Team Leadership & Performance
• Lead, mentor, and manage a team of EPT sales counselors.
• Set daily, weekly, and monthly performance targets.
• Conduct regular performance reviews, calling audits, and conversion analysis.
• Train counselors on sales pitching, objection handling, negotiation, and closing techniques.
• Build a high-performance, target-oriented sales culture. 3. Lead Management & CRM
• Ensure timely allocation and follow-up of leads generated through paid, organic, and referral channels.
• Maintain strict adherence to lead response TATs and follow-up SOPs.
• Monitor CRM hygiene, lead stages, follow-up remarks, and pipeline movement.
• Reactivate dormant leads and improve conversion rates across the sales funnel.
• Track key metrics such as lead response time, demo bookings, demo attendance, and paid conversions. 4. Student Conversion & Coordination
• Oversee student counseling, course pitching, demo scheduling, and enrollment closures.




• Coordinate with trainers and operations teams to ensure smooth demo sessions and student onboarding.
• Handle escalations, pricing negotiations, and critical enrollment cases.
• Ensure a seamless student journey from initial inquiry to paid enrollment. 5. Reporting & Business Growth
• Prepare daily, weekly, and monthly sales performance reports.
• Analyze lead sources, counselor productivity, revenue achievement, and conversion trends.
• Identify sales bottlenecks and implement corrective action plans.
• Collaborate with marketing and operations teams to improve lead quality and business outcomes.
• Promote cross-vertical opportunities, including overseas education referrals. Requirements Required Skills & Qualifications
• Minimum 6 years of experience in sales, business development, or inside sales, preferably in EdTech, test preparation, education, or training services.
• Proven experience in managing and driving a sales team.
• Strong understanding of lead management, sales funnels, and CRM systems.
• Excellent communication, negotiation, objection-handling, and closing skills.
• Ability to work in a fast-paced, target-driven environment.
• Solid analytical skills with experience in sales reporting and performance tracking.
• Experience in student counseling or educational service sales will be an advantage.
• Bachelor's degree required; MBA preferred. Benefits The ideal candidate should demonstrate a strong sense of accountability, urgency, discipline, and the ability to consistently deliver results.

Salary:
Up to ₹50,000 per month

Experience:
6+ Years

Job Type
Full-Time | Work From Office Join Gradding and lead a growing education sales vertical focused on helping students achieve their global education goals.

📌 Manager (India)
🏢 Cognus Technology
📍 India