Job Description
• Plan, create, launch, and manage paid advertising campaigns on Meta Ads Manager (Facebook and Instagram).
• Monitor campaign performance, budgets, audience targeting, and ad delivery to achieve campaign objectives.
• Optimise campaigns to improve key performance metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.
• Conduct audience research, segmentation, retargeting, and A/B testing of ad creatives, copy, and campaign settings.
• Coordinate with the creative and content teams to develop engaging and effective advertising creatives.
• Track campaign performance and prepare regular reports with actionable insights.
• Analyse campaign data and recommend strategies to improve lead generation, conversions,



and overall campaign efficiency.
• Assist with Meta Pixel implementation, conversion tracking, and campaign attribution.
• Stay updated on Meta advertising policies, platform updates, and performance marketing trends. Qualifications
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 6 months to 1 year of hands-on experience in PPC, paid advertising, or Meta Ads campaign management.
• Practical knowledge of Meta Ads Manager and Facebook/Instagram advertising.

📌 PPC Executive (Ahmedabad)
🏢 Docthub
📍 Ahmedabad